You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  • Use a custom feed
  • Use the “Education” business type
  • Include “textbooks” and “study guides” as keywords
  • Implement the remarketing tag after the body tag

The correct Answer is:

  • Use the “Education” business type

Explanation:  There are different types of feeds for different types of businesses and you’ll want to choose the type that represents your products or services. The type of feed you create should match the business type you selected when creating your dynamic remarketing campaign.

You can read more here: https://support.google.com/adwords/answer/6053288?hl=en