Newsroom or online-media experience is a plus (not required), particularly if combined with covering business, financial markets, real estate or loans. Being able to adopt different formats of writing – from feature-length articles to email and marketing materials – is essential. The content aims to inform and educate site visitors on residential and commercial real estate finance topics, a variety of loan types and personal finance issues.
Plan, write, update and maintain content for the startup’s site pages, marketing materials and emails, social networking sites, press releases, etc.
Collaborate with editors, designers, website developers and other stakeholders to develop content that is on brand and consumer-centric
Deliver measurable results through the use of SEO principles, analytics, creative expertise and understanding of the digital environment
Write and edit long-form articles and news articles as well as concise descriptions and informational content
Build and maintain social media presence
Top-notch writing and editing skills
Knowledge of online marketing/SEO trends and best practices
Ability to develop ideas and messages around business and marketing objectives, and tailor them to resonate with different audiences
Ability to balance multiple priorities and meet deadlines
Strong verbal and written communication skills
Solid grasp of AP Stylebook guidelines in terms of grammar usage, spelling, punctuation, etc.
Attention to detail and ability to proof digital content
Ability to work unsupervised, as well as in cross-functional teams
Ability to research new topics and write about them with authority in a relatively short period
Education and Qualifications
Bachelor’s degree in English, journalism, communications or a similar field
3-5 years of experience in writing for online media, newspapers, magazines or consumer-centric sites
Working knowledge of Content Management Systems
Knowledge of SEO and content marketing trends
Background in research or data analysis is preferred