Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

  • Separate campaigns allow for more accurate location targeting
  • Different campaigns settings may be more effective on different networks
  • Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
  • Higher bids required to be successful on the Google Display Network

The correct Answer is:

  • Different campaigns settings may be more effective on different networks