By: Tony Guo
When are automated extensions, such as Seller Ratings, shown?
When Google predicts they’ll improve ad performance. Google Ads will serve dynamic ad extensions when the system believes this will have a positive impact on performance. Very similar to advertiser-provided ad extensions, automated ad extensions give consumers relevant information up front, which can often translate into more qualified leads. The content for automated extensions is carefully generated by machine learning and support by a dedicated team within Google.
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