What’s one benefit of creating multiple ad groups?

What’s one benefit of creating multiple ad groups?

  • You can pause specific keywords if they’re not performing well
  • You can set different budgets for each ad group
  • You can target specific ad groups into various Google networks
  • You can break up keywords and ads into related themes

Answer : You can break up keywords and ads into related themes

Source: https://www.en.advertisercommunity.com/t5/Advanced-Features/Is-it-good-idea-to-have-multiple-ad-groups/td-p/324133#