You want to prevent your ads from appearing for certain search terms. How would you do it?

You want to prevent your ads from appearing for certain search terms. How would you do it?

  • A) Remove products from your product data
  • B) Remove the related search terms from your product titles in your product data
  • C) Put shorter description in your product data
  • D) Add negative keywords to your campaign or ad group

 The correct answer is :

  • D) Add negative keywords to your campaign or ad group

Explanation: Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.

Read more here: https://support.google.com/ds/answer/4601299?hl=en