Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

  • A) Update the inventory by removing certain products
  • B) Subdivide the product group and move budget allocation to the best performing products
  • C) Add promotional text that says “Best selling” to the ad group
  • D) Increase the maximum cost-per-click (max. CPC) bid for all products

The correct answer is:

  • B) Subdivide the product group and move budget allocation to the best performing products