Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

  • Karen’s ads often show below her organic results for the search query
  • People who see Karen’s site in relevant organic search results often click through to her site
  • Karen’s ads don?t often show for the search query
  • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

Correct answer is:

Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’

Explanation: The new paid & organic report provides a holistic view of your text ad stats and organic listings at the query level, letting you analyze strengths and gaps in your overall search presence.

Read more here: https://support.google.com/adwords/answer/3097241?hl=en