When you use a flexible bid strategy, it will automatically optimize your bids based on:

When you use a flexible bid strategy, it will automatically optimize your bids based on:

  • Your performance KPI (Key Performance Indicator)
  • Your quality score
  • Your search term data
  • Your remarketing list

Correct answer is:

  • Your performance KPI (Key Performance Indicator)

Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.

Read more here: https://support.google.com/adwords/answer/2979071