To understand the full value of mobile, you must take into account:

To understand the full value of mobile, you must take into account:

  • Cross device and mobile conversions
  • App downloads, calls, store visits, cross device conversion, mobile conversions
  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Mobile conversions

Answer is – App downloads, calls, store visits, cross device conversion, mobile conversions