You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

  • Receive more conversions while paying more on average per conversion.
  • Receive fewer conversions while paying more on average per conversion.
  • Receive more conversions while paying less on average per conversion.
  • Receive fewer conversions while paying less on average per conversion.

The correct answer is:

  • Receive more conversions while paying more on average per conversion.