Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

  • Displayed ads are relevant to a potential customer’s Google search.
Well managed Google Search Ads campaign can Display Relevant ads to potential customers who are performing the Search. When you create a list of keywords in your ad group, you’re telling Google’s algorithm which customer searches should match with your ads.