How to Test and Experiment in AdWords. 25 tips

How to Test and Experiment in AdWords. 25 tips

Testing and experiment in AdWords is a crucial step that aids a marketer understand the aspects of the campaign that need optimization as well as the well performing changes that need to be encouraged. The process of testing and experimenting should therefore be a top priority for marketers and among the tips to follow during the undertaking include:

Duplicate Ad Groups

Duplication of Ad Groups is a process that ensures a marketer can rename them with Ad Editor and pause them which becomes useful when experimenting since they can come live and provide the data and information for a campaign.

Utilize radius location targeting

The radius location targeting feature is an important one when it comes to targeting since it ensures a marketer can experiment on the effective region in which the campaign is having an impact.

Replace destination URLs with Landing page

It is very important to test and get accurate values and an effective way to test the effect of a landing page is to replace the festination URLs with the landing page to find out how users respond.

Run accelerated delivery method

Running an accelerated delivery method is a mode of finding out how effective a campaign is and how it can be optimized further to provide quality results.

Introduce new match types to Ad Groups

A way of experimenting in AdWords is introducing new match types to Ad Groups which is a process that opens up a campaign to the overall performance of keyword matches.

Implement Ad Schedules

Another way to experiment is to implement Ad Schedules which allows the monitoring and management of a campaign according to the activity periods a user chooses.

Try out negative keywords

Trying out the negative keywords is a way to test the keyword combination and campaign optimization strategy and identify if it responds to changes.

Target call extensions

When experimenting in AdWords, targeting call extensions is a way of getting to understand whether the users prefer or can be captured by the option of making a call to get a product or service.

Use targeted locations

Using targeted locations is a way of testing that gives a campaign the flexibility and performance ratings that allows for the understanding of elements that impact conversion.

Keyword expansion and reduction

Structuring keyword expansion and reduction is a way to test which combinations of keywords make the most impact in an AdWords campaign.

Set review extensions

With AdWords a way to test whether customers are responsive to a business is setting the review extensions which allow for a business to capture views and ideas from the target audience.

Exclude categories in GDN campaigns

A peculiar way to experiment with AdWords is to exclude categories in GDN campaigns and this helps to identify how to effectively focus on the target users.

Link AdWords Account with Google Analytics

When testing, linking the AdWords account with Google Analytics becomes a proper way to get accurate data and information concerning a campaign.

Vary billing threshold

Varying the billing threshold is a way of experimenting that gives a campaign a shot at identifying the modes of budget control including the bidding strategies to employ.

Tier bidding approach

Using the tier bidding approach is a testing method to evaluate the sweet-spot when it comes to the varied tiers and groups in an AdWords campaign.

Vary device bid adjustments

Being able to vary the device bid adjustments is a unique way of testing that allows a marketer to identify the devices users prefer and how to optimize for the same.

Add sitelink extensions

The addition of sitelink extensions is a way of experimenting how the users are able to engage with the business and the ease with which the sitelinks perform.

Utilize location extensions

Implementing location extensions is a way to test the locations that users are within to understand their direct response to location marketing.

Target callout extensions

Callout extensions have been characterized as crucial components when it comes to improving engagement between target audience and a business and it is a way to test whether a business has the desired impact on the prospective customers.

Use A/B testing

The targeting of optimal yields is a factor of how well the testing and experimenting stages are captured and A/B testing is one way to approach the process.

Split test Ads

Split testing of Ads is a way to test whether the Ads will have the desired impact and whether the target audience will be receptive to the optimization strategies.

Target multiple languages

Utilizing multiple languages is a way to test the language setting that clients and prospective customers resonate with.

Adjust Ad Rotation

Being able to adjust Ad rotation schedules is a way of testing the periods when the users are responsive to an Ad and the best strategy for the same.

Monitor keyword match types

Monitoring keyword match types is a mode of experimentation that ensures an AdWords campaign gets the necessary keyword combinations that impact positively on the target audience.

Set high volume keyword to exact match

The setting of high volume keywords to exact match is a way of experimenting that leads marketers to understand if the Impressions for the specific keywords improve CTR and overall conversions.