While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create a different ad for each keyword
  • create multiple ads for each keyword
  • only create one ad that’s relevant to all keywords
  • create ads that are relevant to all keywords

Correct answer is:

create ads that are relevant to all keywords