While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • Create multiple ads for each keyword
  • Create ads that are relevant to all keywords
  • Only create one ad that’s relevant to all keywords
  • Create a different ad for each keyword

Answer : Create ads that are relevant to all keywords

Source: https://support.google.com/adwords/answer/1722089?hl=en