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What two ad extension types can also be served as automated ad extensions?
150 150 Tony Guo

Sitelink extension Callout extension Sitelink extension and Callout extension can also be served as automated ad extensions. Dynamic callouts help people decide whether to visit your site by showing relevant information about the products…

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An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
150 150 Tony Guo

The campaign could be improved by 60% if the listed recommendations are followed If he notes that the campaign’s optimization score is 40%. It means that the campaign could be…

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What’s the primary benefit of using structured snippet extensions in your ads?
150 150 Tony Guo

Gives users specific information about what you’re offering, before they visit your website. Structured snippet extensions Gives users specific information about what you’re offering, before they visit your website. Highlight…

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Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
150 150 Tony Guo

Machine learning Automated bidding use Machine learning to set the right bid for every auction Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each…

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Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business.
150 150 Tony Guo

The answer is Display When it comes to the brand’s exposure and audience reach, Display campaign type should be used. The Google Display Network is designed to help you find the right…

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Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
150 150 Tony Guo

Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.” Because Broad match lets a keyword trigger your ad to show whenever someone searches for that…

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Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
150 150 Tony Guo

Someone who has added items to a shopping basket on his company’s website but then abandoned it Remarketing helps you reach people who have previously visited your website or used…

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As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top
150 150 Tony Guo

First step: Sign in to the Google Ads account where you wish to make the text ad. Second Step: In the page menu on the left of the screen, select Ads &…

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What’s a key objective in delivering ad extensions?
150 150 Tony Guo

Providing the right users with the right information at the right moment Marketing is all about getting the right message to the right person at the right time. With search…

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Ad extensions assist in providing users with which two things they want from their search experience?
150 150 Tony Guo

Relevant information Information based on their moment Ad extensions assist in providing users with Relevant information and Information based on their moment they want from their search experience: Relevant information: Users search on Google…

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