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Google Ads Fundamentals

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Negative keywords can help advertisers better target their ads by:
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Negative keywords can help advertisers better target their ads by: A) reducing their campaign’s daily budget recommendationsB) raising the average position of their adsC) increasing the number of relevant Display…

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An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend
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An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text.Delete the…

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What’s one of the main benefits of using ad extensions
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What’s one of the main benefits of using ad extensions? Extensions increase your reach by showing your ad on more advertising networksExtensions ensure a higher clickthrough rate (CTR) because they…

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Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
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Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? $5$2.50$10$25 Correct answer is: $10

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Your ad can show to a potential customers when your targeted language matches:
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Your ad can show to a potential customers when your targeted language matches: the customer’s browser settingthe customer’s Google interface language settingthe customer’s operating system languagethe language of websites a…

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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: Negative…

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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Change the ad delivery method from “Standard” to “Accelerated”Segment her…

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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”
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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean? Karen’s ads…

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What bidding strategy should you use to maximize the number of visitors to your website?
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What bidding strategy should you use to maximize the number of visitors to your website? Cost-per-click (CPC)Cost-per-view (CPV)Cost-per-thousand viewable impressions (vCPM)Cost-per-acquisition (CPA) Correct answer is: Cost-per-click (CPC)

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Why would an advertiser use sitelinks?
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Why would an advertiser use sitelinks? To showcase customer reviews with high-quality survey dataTo let customers click a button to call the businessTo show a link that sends people to…

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