Which strategy should Giorgio use to increase the number of relevant clicks From his search network campaign?

Which strategy should Giorgio use to increase the number of relevant clicks From his search network campaign?

  • Add new relevant keywords with low click through rate (CTR)
  • Increase bids for ads with the lowest average position and click through rate (CTR)
  • Increase bids on relevant keywords with low clicks and click through rate ( CTR)
  • Broaden his keyword list for ads with the lowest click through rate (CTR)

Answer : Add new relevant keywords with low click through rate (CTR)