Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it.

Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it.

  • track the IP addresses of the users who saw the ad
  • measure the number of conversions that are associated with ad impressions
  • track the number of users who saw the ad but did not convert
  • measure the number of potential clicks that are associated with ad impressions

The correct Answer is:

  • measure the number of conversions that are associated with ad impressions

Explanation:  A view-through conversion happens when a customer sees an image or rich media ad, then later completes a conversion on your site. This is different from a click-through conversion, which happens when a customer had previously clicked on an ad (such as on the Google Search or the Google Display Network) and then completed a conversion on your site.

The last impression will get credit for the view-through conversion. View-through conversions automatically exclude conversions from people who have also clicked your Search or other Display ads.

Read more here: https://support.google.com/adwords/answer/1722023?hl=en

Focusing on your promotions to show up on sites that accomplice with Google to show advertisements

Here’s the way you can focus on your content and show advertisements on the Google Display Network:

Logical focusing on: This kind of focusing on is utilized to coordinate your promotions to locales or pages (otherwise called programmed positions) taking into account the catchphrases or themes you’ve picked. AdWords breaks down every site’s substance and subject, considering components, for example, content, dialect, join structure, and page structure. Utilizing these, Google decides the focal subjects of every website page and targets AdWords promotions to the page taking into account your catchphrase or theme determinations and different components, including pages a man seeing your advertisement has as of late searched.

Watchword focusing on: Choose words or expressions identified with your item or administration so Google can naturally focus on your promotions to pertinent sites on the Google Display Network that your clients visit (this is known as programmed arrangements).

Subject focusing on: Target your promotion to various pages about particular points on the double. Theme focusing on gives you a chance to achieve an expansive scope of pages on the Display Network.

Area and dialect focusing on: Choose the dialect and geographic areas -, for example, a nation, district or city – where your clients are found.

Position focusing on: Choose sites on the Display Network that your clients visit where you’d like to see your advertisements. In the event that you select this sort of focusing on, we’ll just take a gander at your picked destinations (oversaw arrangements) when scanning for applicable spots to show your advertisements. Not at all like relevant focusing on (programmed situations), position focusing on doesn’t require watchwords. A situation may be a whole site or a subset of a site.

Gathering of people focusing on: Show your advertisements to particular gatherings of individuals as they visit Display Network sites and applications. You can contact individuals who went by your site before by making a remarketing effort, or by demonstrating your advertisements to liking crowds, in-business sector gatherings of people, comparable groups of onlookers, or different premiums. For instance, you can choose fondness gatherings of people to achieve potential clients at scale and make them mindful of your business. On the off chance that you need to achieve clients who are examining and effectively considering purchasing items or administrations like those you offer, you can choose in-business sector groups of onlookers.

You can likewise utilize “Different premiums” gathering of people classifications to achieve clients who might be liable to visit your site and who have premiums that are excluded in the partiality groups of onlookers or in-business sector crowds.

Gadget focusing on: Choose to show advertisements to your client when they visit Display Network destinations just on desktop and smart phones, just on iPhones and Android gadgets, or on these.