Showrooming refers to:

Showrooming refers to:


The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
The phenomenon where various brands within similar categories compete for brand placement on a mobile device
The phenomenon where brands sell specialty or limited quantity goods through mobile
The phenomenon which turns brick and mortar stores into showroom apps for mobile users


Answer is – The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile