SEM/PPC/Social Media Expert – proven results
We are living in an age of unprecedented technological progress. What seems impossible one minute is a reality the next. Technology revolutionizes the way we interact with the world, and culture is constantly rewriting the story we tell ourselves. But no matter how drastically the world changes or how fast we progress, we are always human at our very core. Our personal connections with the clients we serve are what keeps them with us.
That’s why we put people at the center of all we do. Of course we’re informed by data, strategic insights, and platform expertise; but what truly inspires us are the common experiences that bind us all. We let it show. We take our three core practices–strategy and intelligence, marketing and advertising, and platforms and experiences–and harness them to build meaningful human connections in the name of our client’s brand and strategy.
For any and every challenge, we find the most insightful and effective solution. But we don’t stop there, we push our work beyond what’s expected because we strive to leave every client impressed by our diligence and optimistic about their future.
Are My Customers Really Using Search Engines To Make Buying Decisions?
Let’s take a look at some key stats:
86% of consumers use the Internet to find a local business (WebVisible survey)
72% of consumers prefer to find information on local merchants via search. (WebVisible survey)
29% of consumers search for local businesses at least every week (BrightLocal survey)
OK, so your customers are searching, but that doesn’t mean you should use Google AdWords. That leads us to the next common question…
Why Use Google AdWords Versus Bing or Yahoo?
I’ll let the stats speak for themselves here:
Google owns 71% of the search market share. (Netmarketshare.com). This stat alone answers the question, but we won’t stop at just search. Here are some stats about Google’s Display network…
Google owns the world’s largest online display advertising network. (comScore)
Google display campaigns reach 80% of global internet users. (Google Benchmarks and Insights)
Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. (Specific Media)
Before we move on, here’s one more stat that is important to understand:
About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
Why is this stat so important? It highlights the importance of Google AdWords to Google’s business. Since Google depends so greatly on Google AdWords, that means Google’s focus and priority is on maintaining and continually improving the AdWords tool. This is important, especially today when we see so many complaints about Bing and Yahoo support.
Now, if you’re familiar with search engine optimization, then you’re probably asking this next question…
Why Not Just Invest in SEO?
Unfortunately it’s not quite that simple, as the following stats highlight:
89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research)
For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. (The War on Free Clicks – Wordstream)
98% of searchers choose a business that is on page 1 of the results they get. (BrightLocal). This emphasizes the importance of ranking on the first page of Google. If you’re investing in SEO (which I highly recommend for many of the same reasons listed here), then advertising is yet another way to get your business on the first page to ensure you in front of 98% of your audience.
And, of course, we need to address the most important question…
Do Google AdWords Campaigns Really Work?
When set up and managed correctly, then businesses can see strong return on investment from Google AdWords, as indicated by the following stats:
Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
72% of AdWords marketers plan to increase their PPC budgets (Search Engine Watch). This is a strong indication that those businesses were generating positive ROI, because if they were not, then they wouldn’t increase their budgets.
70% of mobile searchers call a business directly from Google Search. (Expandedramblings.com)
70% of mobile searches result in action being taken within an hour. (Mediative Labs)
Of course, there are a lot of factors that determine the success of a Google AdWords campaign so these stats should not imply that every ad campaign will be profitable. The reality is that you must set up and manage your ads correctly to see positive results.
Please Reply with your name, phone #, business website or facebook page, and any questions if you would like to schedule a consultation.