After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

  • Ensure that the pop-ups relate to the search
  • Remove all but one of the pop-ups
  • Remove the pop-ups
  • Ensure that the pop-ups get Sean’s attention

The correct answer is:

  • Remove the pop-ups