Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • A) Increase the maximum cost-per-click (max. CPC) for all product groups
  • B) Lower the maximum cost-per-click (max. CPC) for all product groups
  • C) Remove underperforming items from the inventory
  • D) Increase the budget cap of the campaign

The correct answer is:

  • D) Increase the budget cap of the campaign