Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • A) Mark ‘adult’ in a separate custom label attribute as part of the data feed
  • B) Include the text “adult” in the product description
  • C) Email the support team through the Google Merchant Center Help Center
  • D) Identify products using the ‘adult’ attribute and in Google Merchant Center settings

The correct answer is:

  • A) Mark ‘adult’ in a separate custom label attribute as part of the data feed

Explanation: If your website generally targets an adult audience and contains adult-oriented content with or without nudity, you are responsible for labeling your site as intended for an adult audience by ticking the checkbox “This site contains adult products as defined by our policy” in the “General settings” section of the Merchant Center account. Where you fail to do so, Merchant Center accounts containing product data considered as “adult” will be suspended.

Read more here: https://support.google.com/merchants/answer/188494?hl=en