Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

  • Increase the number of keywords in each ad group
  • Increase her maximum cost-per-click (max. CPC) bid
  • Use the Shopping ad format
  • Add the location extension to her ad

Answer : Increase her maximum cost-per-click (max. CPC) bid

Explanation: Increasing max. cpc will help to increase impression share. It will ultimately create higher opportunities for the sales. I didn’t find any suitable answer from Adwords tutorial. Though, the 3rd and 4th could be the right answer but the 2nd one seems me the closest.