When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

  • Maximize clicks
  • Enhance cost-per-click (CPC)
  • Target return on ad spend (ROAS)
  • Target search page location

Correct answer is:

  • Enhance cost-per-click (CPC)

Explanation: Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.

Read more here: https://support.google.com/adwords/answer/2464964?hl=en