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RESUME CONTRACTS

Tony Guo Resume

Marketing Contracts

Business Help

Tony Guo Resume
December 14, 2016
By Tony Guo

Tony Guo, Digital Marketing Expert

CEO of RunRex LLC & Owner of Guttulus LLC

guotianyang@gmail.com

Summary

Digital Manager – 9+ yrs Google Partners, Bing Professional, Facebook Business. Full-Stack Javascript – 6+ yrs JQuery, Node.js, & Gulp.
Web Designer – 9+ yrs Photoshop, Illustrator, Sass, HTML, CSS, WordPress. Patent Agent – 8+ yrs Securing IP.

Patent & Trademark Attorney – 4+ yrs Securing IP. Immigration Attorney – 4+ yrs Specializing in Perms.

Experience

Chief Executive Officer at RunRex Interactive

June 2015 – Present (1 year 7 months)
• Manage 12.8 Million USD in digital media spend.
• Design, develop, and market websites & mobile apps.
• Test and on-board new customer acquisition channels in display, PLAs, CSEs, native, content, mobile and

video platforms.
• Consult with local SMBs in development and traffic generation for their websites by leveraging SEM, SEO,

LSO, social and video tactics.
• Devise & execute the SEM & SEO strategies.
• Provide strategic leadership and vision to grow online acquisition efforts. • Manage development team of 25.

Software Expertise: Xcode with iOS SDK, Dreamweaver, Photoshop, BBEdit, Transmit, Flash, Illustrator, Microsoft Office (Access, Excel, Outlook, PowerPoint, Word), Final Cut Pro X, iBooks Author, Coda, Hype, TextMate, Fireworks, Director, iLife (iPhoto, iMovie, iDVD, GarageBand, iWeb), iWork (Numbers, Pages, Keynote), Sorenson Squeeze, WebSEO, Motion, Contribute, Painter, Peak Studio Pro, FileMaker Pro, QuarkXpress, Toast, Navicat.

Senior Software Developer at CallDrive Marketing Software

June 2015 – Present (1 year 7 months)
• 2015 Top Content Creator of Google Partners Community (North America) • 2014 Top Content Creator of Google Partners Community (North America) • Ambassador of the Google Partners Community (North America)
• Adwords/Analytics/Shopping/Mobile/Video Certified

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• Create PPC software for Google Adwords, Bing Ads, and Facebook Ads.
• CallDrive is a cloud-based app that empowers businesses to capture and convert phone leads. • CallDrive is for businesses who want phone calls.

Design, develop, program, and deploy iOS applications (including iPhone, iPad, iPod Touch) developed
with Xcode using the latest iOS SDK, with apps available in the iTunes Store. Knowledgeable with Interface Builder as well as all core technologies, including: UI Elements, Graphics, Location, Maps, Media, Animation, Data, Multitouch and Gestures, Motion, Backgrounding, and Universal apps. Expertise in integrating apps with PHP-based web applications and MySQL databases. In addition, strong background in UI / UX as well as client and team management.

Business Owner at Guttulus Internet Marketing

August 2012 – Present (4 years 5 months)
• PPC and SEM learning platform.
• Study Guides for AdWords, Analytics, Video, Shopping, Bing, Facebook, Photography, Applications. • Free legal, marketing, and business templates.
• Free freelance templates.
• Free startup templates.
• Daily Startup Blog.

WordPress Plugin & Theming Development • Drupal 7 Theming • Sass, Compass, Susy & Grunt • Blueprint, Bootstrap, Foundation & Skeleton • CodeIgniter • jQuery, Angular • Git • Google Analytics, AdWords
& AdSense • MailChimp, Google Analytics, Facebook & Twitter API • Moz • Email Marketing • Adobe PhotoShop & Illustrator • WHM & cPanel

Online Acquisition Manager at Webranx Internet Marketing Strategies

April 2013 – June 2015 (2 years 3 months)
• Manage online acquisitions with a yearly spend of 4 million dollars. • Handle day to day legal, business, and pay per click operations.
• Forecast strategy, financial projections, and business opportunities.

Immigration Attorney at The Law Office of Wilka Varela Toppins, P.C.

April 2013 – July 2014 (1 year 4 months)
• Contract Immigration Attorney specializing in H1-B, PERM and student visas. • Experience with TN, K-1, EB-2, and EB-3 visas.

Comptroller at Moore Nurses

July 2012 – April 2013 (10 months)
• In charge of payroll, invoicing, P&L, managing the balance sheet, accounts payable/receivable, as well as

budgeting and financial forecasting.

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• Worked daily with Gantt charts to manage finances.

Graduate Researcher at College of William and Mary

August 2009 – January 2012 (2 years 6 months)
• Assisted Professor Koch with research on Global Administration Law.
• Updated Professor Koch’s Administration Law treatises.
• Prepared Powerpoint presentations on European Law and Administration Law. • Created casebook on American Law for European students.

Business Litigation at Williams and Hannon PLLC

August 2011 – November 2011 (4 months)
• Assisted partner with research on secured transactions under UCC Article 9.
• Conducted due diligence study on secured transactions.
• Drafted promissory notes, securities memorandum, embezzlement claims, non-compete provisions, and

motions to dismiss.

Intellectual Property at Gavin Law Offices, PLC

May 2011 – August 2011 (4 months)
• Assisted senior associate with developing franchise operations manuals and agreements.
• Drafted memorandum on top level domains, trademark applications, and litigation of several trademark

infringement cases.

Environmental Law at Virginia Department of Environmental Quality

December 2010 – April 2011 (5 months)
• Assisted renewable energy manager with solar energy policies, future renewable energy regulations, and

solar/wind energy policies of 35 states.

Director of Marketing at China Law Inc

June 2007 – August 2010 (3 years 3 months)
• In charge of traditional and digital marketing for the New York City branch of a law firm of 279 patent and

trademark attorneys.
• Worked with trademark and patent attorneys to increase inbound business.
• Worked with several large clients including Paramount Pictures.
• Practiced as a Patent Agent on several Patent Cooperation Treaty (PCT) cases.

Teaching Assistant at New York University

August 2006 – December 2008 (2 years 5 months)
• Teaching assistant for 14 Chemistry classes at New York University. • Taught over 500 students.

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Certifications

Patent Agent Certification

USPTO License Patent Agent No. 64,845 July 2009

New York Law License

New York State Bar Association January 2013

Google AdWords Certified Professional

Google August 2010

Bing Ads

Microsoft

Education

August 2010

The College of William and Mary – Marshall Wythe Law School

J.D., Intellectual Property Law, 2009 – 2012
Activities and Societies: President of Student Intellectual Property Society • President of Phi Delta Phi

Fraternity • President of American Constitutional Society • Graduate Research Fellowship • Technical Editor of W&M Environmental Law & Policy Review • Founding Staff Editor of W&M Business Law Review • Chief Editor of Intellectual Property • W&M American Bar Association Representative • Board Executive of Hurricane Student Network • Agent for Kaplan Preliminary Multistate Bar Review.

New York University

B.A., Biology, 2005 – 2008
Grade: Graduated Cum Laude
Activities and Societies: NYU Presidential Scholar • China, Italy, and Ghana • NYU Deans Honors Corps •

NYU Teaching Assistant: 14 Classes • NYU Learning Center Tutor • Ecology-Broome, Residential College • New York City Asian Initiative Volunteer • Habitat for Humanity Volunteer • University Beacon Volunteer • NYU Biological Society.

Skills & Expertise

Google Adwords Online Marketing Digital Marketing Python JavaScript

PHP
Intellectual Property Patents
Trademarks Licensing
Research Management
Public Speaking Social Media Corporate Law Search Advertising Google Analytics

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Java
Web Development
Web Design
Web Analytics
Legal Research
Legal Writing
Microsoft Office
Blogging
Mergers & Acquisitions
Due Diligence
Patent Strategy
Immigration Law
Litigation
Google+
Commercial Litigation Cyberlaw
Trademark Infringement Online Research
Microsoft Excel
Patent Drafting
Google Adwords Professional Twitter Marketing
Startup Development Early-stage Startups Facebook Marketing
Adobe Creative Suite
Digital Strategy
Content Strategy
Internet Strategy
Google Webmaster Tools Google App Engine
Unity3D
Digital Photography

Languages

English Chinese

Organizations

New York Bar Association

January 2013 to Present

Volunteer Experience

(Native or bilingual proficiency) (Full professional proficiency)

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Pianist at Sunrise Senior Living

May 2000 – May 2005

I played Piano on Thursdays for several years.

Exam Tutor at Houston Exam Tutors

November 2012 – Present

I volunteer my time tutoring ISEE, SAT, ACT, and AP exams. I’m certified to tutor at St. John’s.

Event Organizer at Habitat for Humanity New York City

September 2005 – December 2008

I organized the Barnes and Noble Gift Wrapping fundraisers.

Consultation Intaker at Capital Area Immigrants’ Rights (CAIR) Coalition

December 2009 – June 2012

I went to holding facilities to fill out intake forms.

List Of Marketing Services
December 3, 2016
By admin

LIST OF MARKETING SERVICES

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Web Service & Maintenance Services:

(1) 5 hours of web design and development
(2) 5 Hours of content writing service
(3) Monthly Rollover option
(4) Software updates
(5) Server maintenance

Template Based Website:

(1) 3 High-Quality Designer Templates to pick from.
(2) 5 Hours of Brand Consultancy with Designers.
(3) Homepage and 5-15 Internal Pages.
(4) Contact Forms and Google Map Implementation.
(5) Company Blog.
(6) 30-days of Maintenance.
(7) First Year of Domain and Server Hosting.

Designer Based Website:

(1) 3 Unique Designer Mock-Ups to pick from.
(2) 10 hours of corporate brand/image consultancy Designers and Photographers.
(3) Homepage, 10-30 internal pages, and 1-5 SEM-minded landing pages.
(4) Custom contact forms and Google Map Implementation.
(5) Social Media widget Implementation.
(6) Company Blog.
(7) 60-days of Maintenance.
(8) First year of domain and hosting

Fully Custom Website:

(1) 5 Unique Designer Mock-Ups to pick from.
(2) 10 hours of corporate brand/image consultancy Designers and Photographers.
(3) Homepage, 30-45 internal pages, and 10-20 SEM-minded landing pages.
(4) Custom contact forms and Google Map Implementation.
(5) Social Media widget Implementation.
(6) Company Blog.
(7) 60-days of Maintenance.
(8) First year of Domain and Hosting
(9) First Month of Advertising.
(10) SEO Optimization for Every Page.
(11) 10 Blog Posts for your Company Blog.
(12) Social Media Creation/Maintenance for 1 Month.
(13) Access to 10 hours of our Graphic Design Department.

Basic SEO Integration:

(1) Search Engine Submission (Google, Yahoo, Bing)
(2) On Page Optimization: Meta Title, Meta Description, Keyword, Image Alt Tags
(3) Keyword Research
(4) Off Page Optimization: Link Generation

Intermediate SEO Integration:

(1) Search Engine Submission (Google, Yahoo, Bing)
(2) On Page Optimization: Meta Title, Meta Description, Keyword, Image Alt Tags
(3) Keyword Research
(4) Blog Submission
(5) Off Page Optimization: Link Generation
(6) Google Analytic
(7) Competitor Analysis

Advanced SEO Integration:

(1) Search Engine Submission (Google, Yahoo, Bing)
(2) On Page Optimization: (Meta Title, Meta Description, Keyword, Image Alt Tags)
(3) Keyword Research
(4) Blog Writing & Submission
(5) Directory Submission
(6) Google Analytics
(7) Google Webmaster Tool
(8) Competitor Analysis
(9) Geo Targeting
(10) Social Bookmarking
(11) Press Releases
(12) RSS Feed Submission

Marketing Retainer Agreement Contract
December 3, 2016
By admin

MARKETING RETAINER AGREEMENT

This Marketing Contract is entered on this day: ________ between Guttulus and ________.   Guttulus resides at:   ________   and Client resides at: ________. Client hereby employs and retains Guttulus to work on marketing regarding: [Insert Description of Work Paragraph]

Effect Time: This Contract is not effective and Guttulus has no obligation to provide marketing services until Client returns a signed copy of the Contract and deposits a retainer. Client must pay a deposit of X Dollars under the title “Marketing Fees” to engage services.

Scope and Duties: Client hires Guttulus to provide marketing services including but not limited to: [Insert List of Potential Jobs].

Cost and Expenses: Client shall reimburse Guttulus for all expenses related to the above marketing project outside the cost of labor.

Statements: Guttulus will send Client statements for fees and costs undertaken. Client is to pay for Guttulus’s services within 15 days of each statement’s date. Client may request Guttulus to provide a statement; Guttulus will provide the statement within 10 days after request. Unless otherwise notified, Guttulus will take fees and costs from the retainer portion. Guttulus will provide a statement of the remaining retainer amount at the end of each invoice. If no amount remains, Guttulus will ask for the retainer to be refilled.

Marketing Fees: You agree for fees and costs described in the signed contract to be take out as work is done. [Description of Marketing Fees]

Discharge: Client may discharge Guttulus at any time. Likewise, Guttulus may discharge Client at any time.

Conclusion: Once Guttulus has concluded services, all unpaid charges are immediately due. Guttulus will take money from the remaining retainer and issue a statement with a description of the charges. If money remains in the retainer, Guttulus will issue a check for that amount. If there is a disagreement over charges, the signed contract as to the project’s specifications will control. If disagreement remains, both parties agree to arbitration for the remaining amount.

Disclaimer: Successful marketing is not guaranteed. There are no promises as to results. All expressions of success should be construed only as opinions.

Date:

Client:

Signature:

PPC General Contract Template
December 3, 2016
By admin

PPC GENERAL CONTRACT TEMPLATE

PPC AGREEMENT

Date: [INSERT]

Client: [INSERT]

Guttulus

[Address]

[Address]

 

Re: PPC AGREEMENT

Dear [INSERT],

  1. AGREEMENT

1.1 This AGREEMENT (“AGREEMENT”) is by and between Guttulus (“Guttulus”) and [INSERT] International Corporation (“[INSERT]”). [INSERT] desires to engage Guttulus and Guttulus agrees to render to [INSERT] Pay Per Click (“PPC”) services based on the terms and conditions set forth herein. In consideration of the recitals and the mutual promises set forth in this AGREEMENT, the parties hereto agree as follows:

  1. SERVICES PROVIDED

2.1 [INSERT] agrees to retain Guttulus and Guttulus agrees to provide PPC services for [INSERT] during the term of this AGREEMENT on the terms and conditions described. The objective is to improve [INSERT]’s online visibility. The objective will be achieved by using Guttulus’s proven PPC techniques and expertise.

2.2 Guttulus agrees to provide the following services with the purpose of achieving satisfactory search engine rankings:

(1.1). [INSERT]

(1.2). [INSERT]

(1.3). [INSERT]

(1.4). [INSERT]

(1.5). [INSERT]

2.3 These services will include a maximum of (   ) hours of billable time, based upon the mutually agreed upon hourly rate of ( ), including email and phone consultations, client education and tutoring, and research, preparation and transmission of materials, documentation and information for implementation.

2.4 Guttulus shall perform all additional non-named services required to achieve the objective in section 2.1.

2.5 Guttulus shall perform all services in a diligent and responsible manner.

  1. PAYMENT

3.1 [INSERT] is to pay USD to Guttulus as a monthly fee under this AGREEMENT.

3.2 [INSERT] is to pay within 15 days of the Guttulus sending an invoice.

3.3 In the event that [INSERT] does not pay within the allotted period, Guttulus shall be relieved of its obligation to perform its services under AGREEMENT. [INSERT] must also reimburse Guttulus for all expenses incurred in connection within the collection of amounts payable, including court costs and attorneys’ fees.

  1. ACKNOWLEDGEMENT

4.1 [INSERT] acknowledges that Guttulus has made no representations or guarantees regarding the results of its services.

4.2 [INSERT] acknowledges that the services of Guttulus may not provide quantitative results either immediately or in the future and that such marketing services often provide benefits which cannot be quantitatively assessed.

4.3 [INSERT] acknowledges that Guttulus has not guaranteed that [INSERT] website will generate additional sales or obtain a specific number of views or visitors or a specific engine placement position.

  1. INDEPENDENT CONTRACTOR

5.1 Guttulus shall not have any right, power or authority to create any contract or obligation, on behalf of, in the name of, or binding upon [INSERT] except express or implied contracts based on the conditions of the work to be performed pursuant to this AGREEMENT.

  1. TERMINATION

6.1 Either party may terminate this AGREEMENT by giving 30 days written notice to the other of such termination.

6.2 In the event this AGREEMENT is postponed or terminated at the request of [INSERT], Guttulus shall have the right to bill pro rata for work completed through the date of that request, while reserving all rights under this Agreement.

  1. DISPUTE RESOLUTION

7.1 If a dispute arises between Guttulus and [INSERT] over this contract both parties agree that the dispute will not be resolved by lawsuit. Instead, Guttulus and [INSERT] will work out the dispute, then, upon request by either party, the dispute will be resolved by arbitration conducted by the American Arbitration Association in [INSERT]. Judgment upon any reward rendered by the arbitrator may be entered in any court of competent jurisdiction.

  1. ENTIRE AGREEMENT

8.1 If any provision of this agreement is held in whole or in part to be unenforceable for any reason, the remainder of that provision and of the entire agreement will remain in effect.

  1. APPLICABLE LAW AND JURISDICTION

9.1 The AGREEMENT is subject to the governing laws of the State of Texas. Any action regarding this AGREEMENT must be brought in Houston, Texas.

  1. NECESSARY MATERIALS

10.1 [INSERT] understands that it may not hold Guttulus responsible for failure of [INSERT] to provide necessary materials, text and information, or to execute and/or implement recommended modifications, or to implement in a timely fashion.

  1. MODIFICATIONS

11.1 Modifications independently made to pages by [INSERT] which can substantially affect and alter optimization of and rankings for the site pages, without timely notification to Guttulus, may result in duplication of work by Guttulus.

  1. SIGNATURE

12.1 [INSERT] acknowledges that [INSERT] has fully read and understood AGREEMENT. By signing AGREEMENT, [INSERT] agrees to the terms and conditions contained in it.

Signature: _____________________             _   Date: _____________________             _

Title:   ________________________       ____

The foregoing is agreed to by:

Signature: ____________________________                Date: _____________________             _

Title:   ________________________       ____

SEO General Contract Template
December 3, 2016
By admin

SEO GENERAL CONTRACT TEMPLATE

SEO AGREEMENT

Date: [INSERT]

Client: [INSERT]

Guttulus

[Address]

[Address]

Re: SEO AGREEMENT

Dear [INSERT],

  1. AGREEMENT

1.1 This AGREEMENT (“AGREEMENT”) is by and between Guttulus (“Guttulus”) and [INSERT] International Corporation (“[INSERT]”). [INSERT] desires to engage Guttulus and Guttulus agrees to render to [INSERT] Search Engine Optimization (“SEO”) services based on the terms and conditions set forth herein. In consideration of the recitals and the mutual promises set forth in this AGREEMENT, the parties hereto agree as follows:

  1. SERVICES PROVIDED

2.1 [INSERT] agrees to retain Guttulus and Guttulus agrees to provide SEO services for [INSERT] during the term of this AGREEMENT on the terms and conditions described. The objective is to improve [INSERT]’s online visibility. The objective will be achieved by using Guttulus’s proven SEO techniques and expertise.

2.2 Guttulus agrees to provide the following services with the purpose of achieving satisfactory search engine rankings:

(1.1). [INSERT]

(1.2). [INSERT]

(1.3). [INSERT]

(1.4). [INSERT]

(1.5). [INSERT]

2.3 These services will include a maximum of (   ) hours of billable time, based upon the mutually agreed upon hourly rate of ( ), including email and phone consultations, client education and tutoring, and research, preparation and transmission of materials, documentation and information for implementation.

2.4 Guttulus shall perform all additional non-named services required to achieve the objective in section 2.1.

2.5 Guttulus shall perform all services in a diligent and responsible manner.

  1. PAYMENT

3.1 [INSERT] is to pay              USD to Guttulus as a monthly fee under this AGREEMENT.

3.2 [INSERT] is to pay within 15 days of the Guttulus sending an invoice.

3.3 In the event that [INSERT] does not pay within the allotted period, Guttulus shall be relieved of its obligation to perform its services under AGREEMENT. [INSERT] must also reimburse Guttulus for all expenses incurred in connection within the collection of amounts payable, including court costs and attorneys’ fees.

  1. ACKNOWLEDGEMENT

4.1 [INSERT] acknowledges that Guttulus has made no representations or guarantees regarding the results of its services.

4.2 [INSERT] acknowledges that the services of Guttulus may not provide quantitative results either immediately or in the future and that such marketing services often provide benefits which cannot be quantitatively assessed.

4.3 [INSERT] acknowledges that Guttulus has not guaranteed that [INSERT] website will generate additional sales or obtain a specific number of views or visitors or a specific engine placement position.

  1. INDEPENDENT CONTRACTOR

5.1 Guttulus shall not have any right, power or authority to create any contract or obligation, on behalf of, in the name of, or binding upon [INSERT] except express or implied contracts based on the conditions of the work to be performed pursuant to this AGREEMENT.

  1. TERMINATION

6.1 Either party may terminate this AGREEMENT by giving 30 days written notice to the other of such termination.

6.2 In the event this AGREEMENT is postponed or terminated at the request of [INSERT], Guttulus shall have the right to bill pro rata for work completed through the date of that request, while reserving all rights under this Agreement.

  1. DISPUTE RESOLUTION

7.1 If a dispute arises between Guttulus and [INSERT] over this contract both parties agree that the dispute will not be resolved by lawsuit. Instead, Guttulus and [INSERT] will work out the dispute, then, upon request by either party, the dispute will be resolved by arbitration conducted by the American Arbitration Association in [INSERT]. Judgment upon any reward rendered by the arbitrator may be entered in any court of competent jurisdiction.

  1. ENTIRE AGREEMENT

8.1 If any provision of this agreement is held in whole or in part to be unenforceable for any reason, the remainder of that provision and of the entire agreement will remain in effect.

  1. APPLICABLE LAW AND JURISDICTION

9.1 The AGREEMENT is subject to the governing laws of the State of Texas. Any action regarding this AGREEMENT must be brought in Houston, Texas.

  1. NECESSARY MATERIALS

10.1 [INSERT] understands that it may not hold Guttulus responsible for failure of [INSERT] to provide necessary materials, text and information, or to execute and/or implement recommended modifications, or to implement in a timely fashion.

  1. MODIFICATIONS

11.1 Modifications independently made to pages by [INSERT] which can substantially affect and alter optimization of and rankings for the site pages, without timely notification to Guttulus, may result in duplication of work by Guttulus.

  1. SIGNATURE

12.1 [INSERT] acknowledges that [INSERT] has fully read and understood AGREEMENT. By signing AGREEMENT, [INSERT] agrees to the terms and conditions contained in it.

Signature: _____________________             _   Date: _____________________             _

Title:   ________________________       ____

The foregoing is agreed to by:

Signature: ____________________________                Date: _____________________             _

Title:   ________________________       ____

Types Of Digital Marketing Campaigns
December 3, 2016
By admin

TYPES OF DIGITAL MARKETING CAMPAIGNS

Types of Campaigns 

PPC Campaigns are puzzles. Small decisions can result in huge ROI differences. RunRex uses years of behavior to get you customers. By understanding what the customer is looking for and why they clicked on the ad, we turn clickers in to customers. We offer transparency and results.

AdWords: Be Found on the Google Network

Cost: 20% of Advertising Spend

Bing: Be Found on the Bing Network

Cost: 20% of Advertising Spend

Brand Campaign: Capture your digital brand.  Great for those who do traditional media.  Prevent your competition from stealing your customers.

Cost: $500 a month

New Customers: Advertise to new customers.

Cost: $500 a month

Returning Customers: Advertise your returning customers

Cost: $250 a month

Retargeting: Advertise to those who visited your website.

Cost: $250 a month

Display: Use display ads to brand your business.

Cost: $250 a month

Geo-Fencing: Only target to the geographic region you want.

Cost: $500 a month

Conquest: Take customers from other business.

Cost: $1,000 a month

Call Only: Call Only is uniquely built for businesses that value phone calls more than website clicks.  Call Only ads allow you to include a phone number in your standard text ad.  It’s the perfect way to drive phone calls to your business. 70% of mobile searchers call a business directly from search results. Use our proprietary software to increase the volume of phone calls to your dealership.

Cost: $1,000 a month

SEO: Organic Growth on Search Engines

SEO is a wide array of practices with the goal of bringing your website to the first page in search engine results in Google and Bing. When a potential customer searches  for relevant keywords, you have to be seen to be relevant. We offer SEO Press Releases. RunRex’s SEO Services will include (but are not limited to):

Researching keywords and phrases to select appropriate, relevant search terms (up to 15 phrases)

Obtaining “back links” from other related websites and directories in order to generate link popularity and traffic (up to 15 links a month).

Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary (up to 5 pages a month).

Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes.

Recommend, as required, additional web pages or content for the purpose of

“catching” keyword/phrase searches.

Create traffic and ranking reports for the above websites and any associated pages showing rankings in the major search engines.

On Page: We will get your site on the list of search results for a given keyword.

Cost: $1,000 a month

Off Page: We will build your site as the authority on a subject.  We will help your site get on top of search results by building backlinks.

Cost: $1,000 a month

YouTube: Video Marketing

Pre-Roll: Pay only after 30 seconds or more is watched.

Cost: $1,000 a month

Premium Pre-Roll: Target certain demographics.

Cost: $1,000 a month

Bumper: Quick 15 second ad that gets to the point.

Cost: $1,000 a month

Facebook: Find customers using Facebook targeting.  

Custom Audiences: You can use an email or phone number list to target. Cost: $500 a month

Demographic Targeting: Target by age, gender, and marital status.  Cost: $500 a month

Credit Targeting: By obtaining an email list with credit scores from Expedian, target based on credit gradients.  Those will poor credit will be targeted with different ads then those with high credit.  Cost: $500 a month

Interest Targeting: Target by customer brand interest. Cost: $500 a month

Twitter Ads: Post and promote pictures of smiling customers.  $500/ Month

Instagram: Post and promote pictures of smiling customers.  $500/ Month

Craigslist: One of the best ways to sell used items.  We use our proprietary software to generate ads. $5.50 a Listing

Centro DSP: Run successful online campaigns across every channel using this programmatic advertising solution. $500/ Month
E-Mail Marketing: Use automated emails to reach and retain your customers base. $500/ Month

Landing Page Optimization:  Optimize, track, and understand your audience.  A/B test various landing pages and choose the highest converting.  $100/ Month

Automated Bidding: Use our proprietary software (javascript, we install into AdWords) to change bidding based on factors such as weather, bid patterns, and customer behavior. $100/ Month

Twilio Phone Recording: Record all your phone calls. Generate new phones numbers for various campaigns.  Track all phone calls.  $100/ Month

Call DNA: Understand who your callers are and how they converse with you.  $100/ Month
Local Pack: We rank you so local customers can find you.  $500/ Month

Graphic Design  

Brand Identity: We create you a logo and brand guidelines you can use for future stationery and print collateral.  Please inquire about our printing availabilities.

$1,000/ One Time

Print Design: Our highly qualified print experts will design you visually appealing print material you can use for stationary and promotional prints.

$2,000/ One Time

Digital Design: We will design and create a digital brand for you across all social media.

$2,000/ One Time

Development 

Website Development: Using our marketing expertise, we get you noticed online.  Our team will work with you to develop a website that highlights what’s important to you.  We provide the developers, designers, and strategy.

Template Website: 20 hours of development and design with a WordPress template.

$1,500 (ask for more details)

Custom Website: 100 hours of development and design with a customized template.

$5,000 (ask for more details)

Designer Website: 200 hours of development and design with a designer template.

$10,000 (ask for more details)

Mobile App Development: We have one of the best mobile app development teams in Texas. We can deploy apps on every major smartphone platform.  This includes iOS, Android, and Windows Phone.  We create quality code based on your needs.

Cost: Price Varies ($40-$75/hour)

Website Maintenance: This includes fixing all possible bugs. If something breaks we will fix it. It will include a monthly audit to future proof potential breakages. This monthly audit will be for both websites and takes abound 2 hours total. We will send you a report of our findings. One of the main things we do is to test the page speed according to Google. We conduct tests using https://developers.google.com/speed/pagespeed/insights/ on desktop and mobile. We make sure you website is up to date with various plugins and features. In addition we manage your google analytics. We will send you a google analytics report with our SEO report once a month. Essentially we do the little things that helps your website run smoothly.

$500/ Month

Content Marketing

Social Media: Social Media is a powerful way to attract customers. Use Facebook, Twitter, YouTube, and Instagram to engage your customers. Our goal is to paint you as the best candidate. We want to tell your story. In doing so we will build a loyal customer base. $1,000/ Month

Blogs:  We will blog for you.  Our content specialist will research and development high quality 500 word blogs that will drive qualified traffic to your website.  $250 a Blog

Press Releases: A great way to boost media response.  With over 500,000 contacts and records available, we will submit your press release to everyone we know.  We have an excellent media list and work with several of the largest softwares.  We will even research and write your press releases. $550 a Press Release

 

 

One Page Proposal Template
September 7, 2015
By Tony Guo

One Page Proposal Template

[Insert Logo]

Proposal

[Date]

[Client Information]

Client:

Company:

Project:

Description of Initial Work

Includes [Insert]

[Insert Description]                                         [Insert Hours]

[Insert Description]                                         [Insert Hours]

[Insert Description]                                         [Insert Hours]

[Insert Description]                                         [Insert Hours]

Description of Monthly Work

Includes [Insert]

[Insert Description]                                         [Insert Hours]

[Insert Description]                                         [Insert Hours]

[Insert Description]                                         [Insert Hours]

[Insert Description]                                         [Insert Hours]

Terms

Deposit: Client is required to make a non-refundable deposit of 50% of the estimated cost before work begins.

Confidentially: All work done for the client and discussions relating thereto will be kept confidential.

Billing & Payment: Invoices will be sent to the client. Payment of invoices is due within 30 days unless otherwise noted. Payment can be made via check, paypal, or credit card. There is a 5% interest charge per month on all over due balances.

Personal Rights: Guttulus retains personal rights to use the work for purposes of future publications, educational purposes, and the marketing of Guttulus’ business.

The current estimate will expire in 30 days.

Photography Release Agreement
July 10, 2015
By Tony Guo

Photography Release Agreement

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Photography Release Agreement

The parties to this release agreement are:

Full Legal Names:_______________________

Physical Address: _______________________________

Telephone Number and Email Address: _________________

(Hereinafter referred to as “the Model”)

AND

Full Legal Names:__________________________

Physical Address: ______________________________

Telephone Number and Email Address: ______________

(Hereinafter referred to as “the Photographer”)

Whereas for valuable consideration hereby acknowledged as received, the Model granted the Photographer permission to photograph and/or film and sound record the Model and furthermore grants permission to use the resulting work (“the Work”) according to the terms stated hereunder:

1. Any permission granted to the Photographer shall extend to his/her successors, legal representatives, licensees and assigns and shall be irrevocable and perpetual without any further or additional claim for compensation by the Model.

2. Use of the Work shall be unrestricted as to location, quantity or frequency, may be for any purpose and in any medium whatsoever, whether foreseen or unforeseen at this time, except where such use is in contravention of the law.

3. Permission is specifically granted for the Work to be edited, altered, distorted, used in whole or in part, in conjunction with other images, graphics, text and sound in any way whatsoever and without restrictions.

4. Permission herein granted is absolute and final and shall not be subject to further inspection or approval by the Model at any stage in the use of the Work.

5. Use of the Work may be in conjunction with the Model’s own or fictitious names.

6. The Photographer shall own all rights in the Work which shall accrue to the benefit of his/her successors, legal representatives and assigns.

7. Notwithstanding the above, the following uses are specifically noted and agreed to and specific exclusions for use listed here shall take precedence and restrict the use of the Work accordingly:

8. The Model warrants having read and understood this Model Release Agreement and warrants being of full legal age to enter into an agreement.

9. With full knowledge of the above, the Model hereby releases and shall hold harmless the Photographer and his/her successors, legal representatives, licensees and assigns from all claims or damages including but not limited to defamation or violation of right of privacy or publicity, resulting from or associated with the use of the Work.

10. The Model agrees that the provisions contained herein shall be binding upon the Model and his/her successors, legal representatives and assigns.

11. This Agreement shall be construed, interpreted and governed in accordance with the laws of the State of Texas and should any provision of this Agreement be judged by an appropriate court as invalid, it shall not affect any of the remaining provisions whatsoever.

12. The parties agree that any or all parts of this agreement may be submitted to the other party in legible and recordable electronic form and upon acknowledgement of receipt by the receiving party shall become valid parts of the agreement.

13. Although the restrictions contained in this Agreement are considered by the parties to be reasonable for the purpose of protecting the Confidential Information, if any such restriction is found by a court of competent jurisdiction to be unenforceable, such provision will be modified, rewritten or interpreted to include as much of its nature and scope as will render it enforceable. If it cannot be so modified, rewritten or interpreted to be enforceable in any respect, it will not be given effect, and the remainder of the Agreement will be enforced as if such provision was not included.

14. The Model agrees to indemnify and hold harmless Photographer and [INSERT] from and against all losses, claims, damages and liabilities to the maximum extent permitted by applicable law

15. The Model agrees to assign, and hereby assign, to the [INSERT], without additional compensation, all right, title and interest in all creations, inventions, ideas, designs, copyrightable materials, trademarks, and other technology and rights (and any related improvements or modifications), whether or not subject to patent or copyright protection (collectively, “Creations”), relating to any activities of the [INSERT] that are conceived or developed by the Model in the course of The Model’s employment, whether conceived alone or with others and whether or not conceived or developed during regular business hours, and if based on Confidential Information, after the termination of my employment for any reason.  Such Creations shall be the sole property of the [INSERT] and, to the maximum extent permitted by applicable law, shall be deemed “works made for hire” as the term is used in the United States Copyright Act.

Signed at __________________ on this _____day of ___________________

Model’s Signature: _______________________________

Signed at __________________ on this _____day of ___________________

Photographer’s Signature: _______________________________

Marketing Proposal Template Copy
July 6, 2015
By Tony Guo

Marketing Proposal Template Copy

*Feel free to use or change.  I use these as “filler” for my proposals

SEO Basic

SEO or Search Engine Marketing helps you increase your presence online.  Through SEO you can increase your website’s rank in search engine results pages (SERPs).  When potential customers search for words and phrases relating to your business you want them to see your website.  There are two types of SEO: on-page and off-page.  On-page SEO involves contributions to your actual webs such as blogs.  Off-page SEO means activity around the web such as quality back links. Using on-page and off-page you can rank for the keywords you believe are most relevant to your business.

Local SEO

We are big believers of Local SEO and Google Maps Optimization.  We want to put your business in front of customers who are already looking for your product or service.  We will work with you to create excellent copy for your website.  We can help list and maintain your listings on Google+ Local and Yahoo! Local.  We combine both on-page and off-page SEO to make you authority and expert in your field.

General SEO

SEO is important because it helps potential clients find your website.  Being found online is the best way to achieve long term success.  We want potential customers to know about the great work you do.  While there are many SEO companies to choose from, our expertise and transparency separates us from our competitors.

Content Marketing

Content marketing is the best way to encourage inbound sales.  Our objective is to build a content strategy targeting a specific niche and customer base in your industry.  We will help your company differentiate itself from your competitors through well thought out blogs and press releases.  Content marketing will make you a thought leader in your industry.  By providing a shareable resource for your customers and improving your online reputation, your business will build trust. You deserve to show everyone what makes you different.  We integrate your content on your website, social media, and various other platforms to show your unique skills.

Social Media

We happily manage your Facebook, Twitter, Google+, Pinterest, YouTube, and other communities.  When making a decision, potential clients trust the opinions of their family and friends.  Our goal is to generate a buzz around you and what you value.  We hope to bring highly qualified leads through social media.  Google rewards websites with social media engagement.  This directly affects your SEO and PPC efforts.

Email NewsLetters

Newsletters are an excellent way to utilize segmentation and website integration.   We will ensure that your customers will receive emails they want to see without spamming them.  RunRex’s email and newsletter service are among the best available.  We can help you reach out to your former customers and build strong and lasting relationships.

PPC

I will personally manage your PPC campaigns.  PPC campaigns need to be transparent.  We developed successful and tested campaigns for your market.  These campaigns often hinge on actions an user takes moments after they see your ad.  By using tested algorithms to read these actions, we can make small adjustments which can greatly increase your conversions.  It helps to have an expert with industry experience.

Local PPC

Local PPC is a way to reach those customers closest to you through geo-location.  The key is to target based on regions with local search terms.  By appearing local you can drive higher quality traffic to your website.  Local clients are more likely to engage and promote your business to their family and friends. Referrals still work.

Selling YouTube to Clients Template?
May 18, 2015
By Tony Guo

Selling YouTube to Clients Template?

Target Market:

YouTube Stats

Guttulus’s target should be younger adults involved in [Insert] who do not have [Insert]. YouTube is perfect for this audience. In addition, there is a strong [Insert] presence on YouTube not available in traditional cable networks.

YouTube Stats 2

Engagement levels are much higher on YouTube than most other social media. This results in sharing and secondary interactions. In the United States, [Insert] are the leading cause of [Insert] for individuals between the ages of [Insert] and [Insert].

Conversions:

The point of any marketing is conversions. YouTube recently created a new Card system to increase conversion rates. There are five types:

Merchandise card

Fundraising card
Video or playlist card
Associated website card

Fan Funding card

We will use the associated website card to help generate traffic on [Insert]. We can also use the video or playlist cards to receive free views.

In addition when you advertise you can include several Call to Action buttons. How to include CTAs?

  • Direct Host-Mentions. Talk directly to the camera to get your audience to listen and act.
  • Annotations. Annotations – clickable text overlaid on your video – are one of the most versatile ways to engage with your viewers.
  • In-video graphics. Eye-catching graphics can encourage subscribing, commenting or sharing. Use the spotlight annotation to make these graphics clickable once the video is published.
  • End-cards. Create an end-card that directs viewers to act. Create a template that builds consistency into the end of your videos.
  • Video Descriptions. Put in-depth descriptions about your videos (and links to your site and social media) here.

The Cards and Call to Action buttons will increase traffic on the website and increase conversions. Phone numbers can be added as call to actions too.   We will track YouTube with its own number.

Cost:

YouTube cost is affordable at this moment. A targeted video campaign in [Insert] is 7-10 cents a click. This cost decreases as the campaign continues. The reason cost is so low is because of volume of videos being produced every year as well as lack of competition.

Keywords on YouTube search are much cheaper to dominate than keywords on Google search. [Add Research}

You are only charged when a video is actually viewed. You get to keep the view. YouTube TrueView will tell you who is watching and where they are coming from. It also tells you how long they are watching your video for. This provides critical information on what viewers are interested in.

[Insert]:

YouTube itself is responsible for 17% of all North American web traffic. Currently there is little competition. This is especially true for the [Insert] and [Insert] in [Insert]. The common concern with YouTube advertising is that an [Insert] will search immediately after the [Insert].

[Insert Data about the Field]

are perfect for YouTube advertising since victims look for [Insert] after they realize how expensive their [Insert] are. Many [Insert] will turn to video to learn about their [Insert] and how to pay their [Insert]. We can advertise to them as they watch these videos.

Conclusion:

In short, YouTube advertising for [Insert] is an interesting marketing opportunity. It’s better to be the first one doing something new before it becomes popular; the Cost per Acquisition is lowest during this period.

Hiring a Freelancer Contract Template (Employer Edition)
May 5, 2014
By Tony Guo

Hiring a Freelancer Contract Template (Employer Edition)

Freelance Work for Hire Contract

DATE

Guttulus LLC

Re: Freelance Work for Hire Contract

Dear Guttulus,

This Work-for-Hire Freelance DESCRIPTION OF JOB Agreement (this “Agreement”) is hereby entered into as of this DATE (“Effective Date”) between the Guttulus and Client noted below, with respect to the Services and Project defined below.

Terms & Conditions

SERVICES; PROJECT

. Subject to the terms and conditions set forth herein, Client hereby engages DESCRIPTION OF JOB to perform, and DESCRIPTION OF JOB agrees to perform, professional freelance DESCRIPTION OF JOB services (“Work”) to be performed on/for the following project (s): projects as needed(“Project”).

DELIVERABLES; DISCRETION

. Upon completion, DESCRIPTION OF JOB shall submit the completed Project in written form in format reasonably acceptable to Client. DESCRIPTION OF JOB is obliged to work only on the Project and the Client is not entitled to demand DESCRIPTION OF JOB’s engagement in another project unless or until Client and DESCRIPTION OF JOB enter into a separate agreement to cover such project on mutually agreed-upon terms.

OBLIGATIONS AND WARRANTIES OF DESCRIPTION OF JOB. 

Upon submitting the Project to the Client, DESCRIPTION OF JOB represents and warrants that the Project (or any part of it) is done in good faith. DESCRIPTION OF JOB acknowledges and agrees that if they fail to adequately complete the Project by the due date the Client has the sole right to cancel this Agreement; provided that Client must pay DESCRIPTION OF JOB a reasonable prorated amount of the Fees proportionate to that portion of the Project completed to date. If the DESCRIPTION OF JOB fails to meet the Project deadline, they must contact the Client to request deadline extension at least NUMBER OF HOURS hours prior to the due date. Extension can be granted in Client’s sole discretion.

COMPENSATION; CHANGES.

Client agrees to pay DESCRIPTION OF JOB: $XX.00 per Hour recorded on TIME RECORDING PROGRAM. If the parameters of the Project changes, or if it involves much more time than originally estimated, DESCRIPTION OF JOB will inform Client and they can renegotiate the rate.

INDEPENDENT CONTRACTOR STATUS.

 The parties expressly agree and acknowledge that the relationship created by this Agreement is one of Independent Contractor. DESCRIPTION OF JOB is not the insurance employee of the Client. DESCRIPTION OF JOB agrees to be treated as an Independent Contractor for all employment purposes. Payroll deductions, employment taxes and that are subject to this paragraph include but are not limited to FICA, federal, state, and local income tax withholding; state disability insurance; state unemployment insurance; and workers compensation insurance. DESCRIPTION OF JOB shall not hold himself/herself out to the public as an employee, agent, or partner of or with the Client.

TERMINATION.

This Agreement will begin on the Effective Date set forth above and shall continue until terminated as provided herein by either party. If either party violates a term of this Agreement, then the other party (the “Non-breaching Party”) may terminate this Agreement, effective immediately upon delivery of written notice of termination.

OWNERSHIP/COPYRIGHT.

All original Work created for this project shall be considered “work-for-hire” performed in the United States of America, as defined under Section 101, Copyright Act of 1976 (USC §101), which states,  A work made for hire is: (1) a work prepared by an employee within the scope of his or her employment; or (2) a work specially ordered or commissioned for use as a contribution to a collective work, as a part of a motion picture or other audiovisual work, as a translation, as a supplementary work, as a compilation, as an instructional text, as a test, as answer material for a test, or as an atlas, if the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire. DESCRIPTION OF JOB agrees to assign, and hereby assign, to COMPANY, without additional compensation, all right, title and interest in all creations, inventions, ideas, designs, copyrightable materials, trademarks, and other technology and rights (and any related improvements or modifications), whether or not subject to patent or copyright protection (collectively, “Creations”), relating to any activities of COMPANY that are conceived or developed in the course of work for hire employment. DESCRIPTION OF JOBfurther waive any “moral” rights, or other rights with respect to attribution of authorship or integrity of such Creations that the DESCRIPTION OF JOBmay have under any applicable law, whether under copyright, trademark, unfair competition, defamation, right of privacy, contract, tort or other legal theory.

FINAL AGREEMENT.

This Agreement terminates and supersedes all prior understandings or agreements on the subject matter hereof. This Agreement may be modified only by a further writing that is duly executed by both parties.

SOLE AGREEMENT; AMENDMENTS.

The agreement contained in this Contract constitutes the sole agreement between the DESCRIPTION OF JOB and the Client regarding the project outlined above. Any additional work not specified in this contract requires a separate agreement. All prices specified in this contract will be honored for up to six (6) months after both parties sign this contract. Continued services after that time will require a new agreement.

GOVERNING LAW. 

This contract will be governed by and construed in accordance with the laws of the State of Texas, without giving effect to its choice of law rules

ENTIRE AGREEMENT; AMENDMENTS.

This Agreement constitutes the entire understanding of the parties. Any changes or modifications thereto must be in writing and signed by both parties.

I, DESCRIPTION OF JOB assert that I have read, understood and agree to the terms of this Work-for-Hire Freelance Agreement.

Date:

Signature

____________________________________

Name of Freelancer

Business Validation (.Xls)
December 3, 2016
By admin

Business Validation (.Xls)

1480964752_file-pdf-o Writing a business plan validiating model1

Business Evolution (.Xsl)
December 3, 2016
By admin

Business Evolution (.Xsl)

1480964752_file-pdf-o Writing a business plan evolving the model

Proceed Or Pivot (.Xsl)
December 3, 2016
By admin

Proceed Or Pivot (.Xsl)

1480964752_file-pdf-o Writing a business plan proceed or pivot

Conversions (.Xls)
December 3, 2016
By admin

Conversions (.Xls)

1480964752_file-pdf-o Writing a business plan conversions

Generating Sales (.Xls)
December 3, 2016
By admin

Generating Sales (.Xls)

1480964752_file-pdf-o Writing a business plan generating sales

Finding Customers (.Xls)
December 3, 2016
By admin

Finding Customers (.Xls)

1480964752_file-pdf-o Writing a business plan customer checklist

Market Definition (.Xls)
December 3, 2016
By admin

Market Definition (.Xls)

1480964752_file-pdf-o Writing a business plan market checklist

How Useful Are Google Certificates?
July 16, 2015
By Tony Guo

How Useful Are Google Certificates?

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Part of running an agency is knowing what you are good at… and how to sell. Google certificates help.

My top 5 Sectors:

Lawyers
Dentist/Doctors
Political Candidates
Oil and Gas
Auto Dealerships

Lawyers

I graduated a top 20 law school; we were taught our first day in legal bootcamp to gather as many prestigious resume builders as possible (I’m completely serious).

At a minimal you need the following to be a Lawyer:

  • College Degree
  • LSAT
  • Basic 1L Classes
  • Pass Ethics Test
  • Obtain JD
  • Pass State Bar Exam (at least 1)
  • Obtain Continuing Learning Education Credits

Lawyers like certifications. There’s an entire industry dedicated to certificate generation: Super Lawyers, Top 100 Lawyers, etc.  Google AdWords Certificates are appreciated (10 of 10).

Dentists/Doctors

I graduated Pre-Medicine from NYU; we were taught to stay in the library. Pre-med retention rates were less than 20%.

At a minimal you need the following to be a Dentist/Doctor:

  • Minimal Pre-Medicine Courses
  • College Degree
  • DAT/MCAT
  • Obtain DDS/MD
  • Pass Board Certification
  • Obtain Continuing Learning Education Credits

Dentists/Doctors like to see certificates since their livelihoods depend on their own certificates. Google AdWords Certificates are appreciated (10 of 10).

Political Candidates

Political candidates MUST spend money they raise before a campaign’s end. It’s a wild push on the last few days. These clients require stellar accounting. Mismanagement of political campaign funds has serious consequences including jail time.

Political Candidates value trust. You must be able to manage and report spending well. Google AdWords Certificates work well to build trust (8 of 10).

Oil and Gas

Oil and Gas don’t typically use PPC, but AdWord Certificates are beneficial. Oil and Gas does a lot of SEO. Finding the best keywords means understand the lingo like “Hot Tapping.”

Oil and Gas is a B2B industry where listening is key. Ask questions and take notes. Google AdWords Certificates work well to build trust (6 of 10).

Auto Dealerships

My first PPC client was a holding company with 11 dealerships… $150,000 a month. Success is not measured in phone calls, leads, or contact forms…. but in cars sold. If you sell, they send a signed basketball of your favorite NBA player to your workplace. If you don’t… get ready to explain.

I love working with dealerships; they are conversion heavy accounts… However, Google AdWords Certifications do little to impress a seasoned GM or Owner (2 of 10).

*These are my personal experiences, take them with a grain of salt.  

How Much I Charge Clients?
July 15, 2015
By Tony Guo

How Much I Charge Clients?

Businesspeople in a Meeting

Businesspeople in a Meeting

I figured this article would be interesting to write. I’ll address three questions:

How much I charge clients for PPC management.

What Is included in said charge.

And why I charge them this amount.

I charge 20% straight across for PPC management: AdWords, Bing Ads, Craigslist, Ebay, Amazon, etc. Craigslist, Ebay, and Amazon are similar to AdWords and Bing in terms of the necessary level of attention.

20% is high for Texas/Oklahoma/Portland. Clients have told me in the past market rate is 15%. If you are worth it… you shouldnot settle for less.

Included in the 20% fee is setup, analytics, and monthly reporting.

By charging a fee dependent on monthly spend, you have flexibility. Some months I want to spend more… other months less. Im not compelled to spend X dollars a month if it would be wasteful. It also allows me to overspend when I want to.

Setup is free; I view setup fees as a barrier to entry. My goal is simple, convert for them so they cannot let you go. If a client leaves they leave but why would they leave if the ROI is heavily positive?

Analytics is free. I view Analytics as an essential part to doing a good job therefore I classify it under PPC management which the client is paying me for no need to double charge.

Reporting is likewise something that helps me do a better job at PPC. I prefer monthly, weekly reporting is a bit much.

There is a minimal client PPC budget I accept- $10,000 a month. It may seem high… it actually mid-level based on the sectors I serve:

Lawyers

Dentists/Doctors

Political Candidates

Oil and Gas

Auto Dealerships

I’ll explain in the next article why I focus on those 5 sectors and how to get these types of clients.

How to Write a Business Plan Skeleton
May 19, 2014
By Tony Guo

How to Write a Business Plan Skeleton

How to Write a Business Plan

Whether for a loan, capital infusion, or potential buyout, a business plan is necessary. Even if you have all the money in the world, having a business plan will keep you focused on what your objectives are. It is an elegant way to go back to why you started your business. I recommend writing a business plan every two years. It also does wonders helping you stay financially fit and surviving the leaner years.

 

COVER PAGE

Logo

Legal Text: The Guttulus Business Plan should only be used in connection with discussions with XXXXX and shall not be leveraged or shared outside of this specific context. Reader of the Guttulus Business Plan agrees that a Non-Disclosure Agreement was signed before reading. This plan shall not be shared with any third party for any reasons. All information in the following business plan is Confidential by nature and subject to those laws.
TABLE OF CONTENTS

Table of Figures

General Business Objectives

Executive Summary

Team

Business Environment

Industry Overview

Competitive Analysis

Business Model

Marketing Plan

Advertising

Pricing

Services

Financial Forecasting

Predicted Expenditures (2 years)

Predicted Revenues (2 years)

Predicted Operating Expenses (2 years)

Predicted Interest and Tax Expenses (2 years)

Predicted Income Statement (2 years)

Predicted Cash-flow Statement (2 years)

Predicted Growth (2 years)

 

TABLE OF FIGURES

Figure 1:               Industry Overview: What are the trends in your industry?

Figure 2:               Competitive Analysis: Who are the major competitors?

Figure 3:               Business Model: What is the plan?

Figure 4:               Advertising: Budget on an Excel Spreadsheet

Figure 5:               Pricing: Price Models on an Excel Spreadsheet

Figure 6:               Services: Price Models on an Excel Spreadsheet

Figure 7:               Predicted Expenditures (2 years): Excel Spreadsheet by Month

Figure 8:               Predicted Revenues (2 years): Excel Spreadsheet by Month

Figure 9:               Predicted Operating Expenses (2 years): Excel Spreadsheet by Month

Figure 10:            Predicted Interest and Tax Expenses (2 years): Excel Spreadsheet by Month

Figure 11:            Predicted Income Statement (2 years): Excel Spreadsheet by Month

Figure 12:            Predicted Cash-flow Statement (2 years): Excel Spreadsheet by Month

Figure 13:            Predicted Growth (2 years): Excel Spreadsheet by Month

 

EXECUTIVE SUMMARY

Here is where you explain what the marketing opportunity actually is. You want this section to be exactly a full page.

 

MANAGEMENT TEAM

Here is where you write a paragraph or two on the CEO, CFO, and other important individuals. Include their education and entrepreneur backgrounds.

 

BUSINESS ENVIRONMENT

Industry Overview

You want to find a niche and place yourself in it. Then compare your business with the rest of the industry. It should be obvious to the reader that you are well positioned.

Competitive Analysis

This is actually the longest section of the business analyst. You have to be honest and truth. You want to describe what makes each competitor success. You also want to define the nature of the competition and what advantages each competitor has.

Business Model

Try to create your business model on pieces that work for your competitors. Don’t be above using their tested strategies. The business model should focus on returns and potential exits.

 

MARKETING PLAN

Advertising

This is where you explain your advertising budget.

Pricing

In my experience having three price points is important. Customers will generally not pay the lowest or the highest price points.

Services

Pick only one service model with a few different skews. Do not overwhelm with too many ideas.

 

FINANCIAL FORECASTING CHARTS

Predicted Expenditures (2 years)

Should include all major and minor expenses.

Predicted Revenues (2 years)

Should include three different models: low, expected, high.

Predicted Operating Expenses (2 years)

Should include depreciation, cost of goods sold, and major overheads.

Predicted Interest and Tax Expenses (2 years)

Interest on loans and potential taxes.

Predicted Income Statement (2 years)

Will upload excel spreadsheet of this one.

Predicted Cash-flow Statement (2 years)

Will upload excel spreadsheet of this one.

Predicted Growth (2 years)

Will upload excel spreadsheet of this one.