What is the recommended next step if you noticed from the search terms report that certain search terms are leading to a high number of clicks on your ads?

What is the recommended next step if you noticed from the search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Add site links to your ads to make them even more prominent
  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Add search terms that are not leading to many clicks as negative keywords

Answer: Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

Source: https://support.google.com/adwords/answer/2472708?hl=en