When people search for your client’s water repair business, they use very specific terms like “ Vintage watch repairs”. To show your ads for these searches you’ll want to use:

When people search for your client’s water repair business, they use very specific terms like “ Vintage watch repairs”. To show your ads for these searches you’ll want to use:

  • Broad match keywords
  • Phrase match keywords
  • Negative match keywords
  • Exact match keywords

Answer : Exact match keywords

Source: https://support.google.com/adwords/answer/2497825?hl=en