In order to use remarketing with Google Analytics, you need to:

In order to use remarketing with Google Analytics, you need to:

  • have a goal conversion rate of 20%
  • have your Google Analytics and AdWords accounts linked
  • have at least one active AdWords account
  • have a goal conversion rate of 30%

The correct Answer is:

  • have your Google Analytics and AdWords accounts linked

Explanation:

To use your Google Analytics tag instead of the AdWords remarketing tag, you’ll need to have the following:

  • Google Analytics tag on your website
  • Linked AdWords and Google Analytics accounts (when linking your accounts, you’ll need administrative access to the AdWords account and edit access to the Google Analytics account)
  • Remarketing and advertising features enabled in Google Analytics