One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

  • actual cost-per-click (CPC) of the ad showing one position lower on the page.
  • location targeting of the ad showing one position lower on the page.
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
  • Ad Rank of the ad showing one position lower on the page.

The correct Answer is:

  • actual cost-per-click (CPC) of the ad showing one position lower on the page.