Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?

  • Raise her maximum cost-per-click (max. CPC)
  • Lower her maximum cost-per-click (max. CPC)
  • Add a second type of extension
  • Lower her Ad Rank

The correct answer is:

  • Raise her maximum cost-per-click (max. CPC)