Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

  • Create new ad groups with several keyword match types
  • Create new ad groups with related keywords grouped together
  • Remove half of the keywords from the ad group
  • Create one ad group for every five keywords

Correct answer is:

Create new ad groups with related keywords grouped together

Explanation: Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

Read more here: https://support.google.com/adwords/answer/6298?hl=en