By monitoring ad campaign performance, an advertiser may obtain the information needed to:

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • create additional AdWords accounts for low-performing keywords
  • create duplicate ad groups with identical keywords and different ad variations
  • compare campaign performance to that of individual competitors
  • determine if campaigns are meeting overall marketing and conversion goals

Correct answer is:

determine if campaigns are meeting overall marketing and conversion goals