Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

  • False
  • True

The correct answer is:

  • True

Explanation: When companies talk about the opportunity that mobile presents, they’re often referring to the opportunity that context presents. A better understanding of context–the specific circumstances in which your customers seek you out, such as time, location, and proximity–can help you make your marketing message more targeted, meaningful, and successful.

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