You might analyze exact match impression share data to get an idea of:

You might analyze exact match impression share data to get an idea of:

  • the percentage of eligible impressions you received for searches that exactly matched content on your landing page
  • the percentage of eligible impressions you received for searches that exactly matched your keywords
  • the number of times your ads were shown on the Search Network
  • the number of eligible impressions your broad match keywords received

The correct answer is:

  • the percentage of eligible impressions you received for searches that exactly matched your keywords