Which of these metrics is especially important to clients who are running a brand campaign?

Which of these metrics is especially important to clients who are running a brand campaign?

  • Phone call conversions
  • Impressions
  • Average cost per click (Avg. CPC)
  • Click through rate (CTR)

Answer : Impressions

Source: https://support.google.com/adwords/answer/1722064?hl=en