Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

  • Compare average CPA and conversion rate before and after using the Conversion Optimizer.
  • Monitor overall changes in clicks received.
  • Install new Conversion Tracking code.
  • Enable and disable Conversion Optimizer every other day to observe differences.

The correct answer is:

  • Compare average CPA and conversion rate before and after using the Conversion Optimizer.

Explanation: By monitoring clicks, you cannot take right decision. You may get higher clicks after conversion optimizer. Comparing avg cpa data is the only way to check performance.

You can read more here: https://support.google.com/adwords/answer/2472674?hl=en