GOOGLE ADWORDS MOBILE ADVERTISING QUESTIONS AND ANSWERS 2017
Google Adwords Mobile Advertising Questions and answers 2017
For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:
The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
To re-engage users with an app, use the following strategies:
What is an app install ad?
What is a lightbox ad?
The Mobile App Analytics Acquisition reports give you data about:
Setting up Mobile App Analytics requires:
Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
The conversion optimizer for apps allows:
Showrooming refers to:
Showing your ads on top of the mobile page in search results is beneficial because:
Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:
Which of the following is true about mobile optimized sites?
Auto exclusions allow:
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
In AdWords, you can create and manage video campaigns by using ___.
Many successful mobile sites have large “touch targets” for clicking that take into account ______.
What is an app engagement ad?
Which of the following is NOT a type of mobile ad extension?
_______ are a type of ad format that show extra information about your business.
When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.
Usage data allows advertisers to:
Admob is ____.
An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
Which of the following is incorrect about AdWords cross-device conversions?
To understand the full value of mobile, you must take into account:
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.
With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source
According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
How do upgraded URLs help advertisers with 3rd party conversion tracking?
Which of the following is true about apps?
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
An advertiser would NOT use AdWords’ mobile offering to
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
An advertiser with stores throughout the country could use Location Extension Targeting to:
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with
App remarketing allows you to target people who:
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
Where can app ads run?
What is the most common way for advertisers to monetize their app?
Which is a benefit of using server-to-server app conversion tracking over an SDK?
Which of the following is NOT true about an app URL scheme?
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business
You can use a mobile specific display URL to
Which flexible bid strategy might help improve the chances that your ad gets to the top of the page
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority
When you use a flexible bid strategy, it will automatically optimize your bids based on
Automatic bidding is ideal for advertisers who
The Mobile App Analytics Behavior reports give you data about
Select the one way NOT to track app conversions
If your campaign is running on the Display Network, your ads
To find the right mobile bid, you would calculate:
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.