You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

  • estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs
  • estimate revenue based on the value of click, factor out gross margins, and subtract AdWords costs
  • estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
  • estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs

The correct answer is:

  • estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs