The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”. In this example, how would the ad’s headline be displayed?

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”. In this example, how would the ad’s headline be displayed?

  • Buy keyword books
  • Buy Gardening Books
  • Buy Books
  • Buy flower books

The correct answer is:

  • Buy Gardening Books