Which are key elements to keep in mind when optimizing a landing page for AdWords?

Which are key elements to keep in mind when optimizing a landing page for AdWords?

  • Clear landing page layout and several links to related websites
  • Correct programming language used to construct site
  • Prominent headlines in several font styles and text sizes
  • Relevant and original content that clearly represents the business

The correct answer is:

  • Relevant and original content that clearly represents the business

Explanation: Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by:

  • providing relevant, useful, and original content,
  • promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
  • making it easy for customers to navigate your site (including on mobile sites), and
  • encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).

You can read more here: https://support.google.com/partners/answer/2404197?hl=en