iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

  • The advertiser is using an in-house or third party app analytics system.
  • This is the only available method of conversion tracking for iOS
  • The advertiser wants to count calls as conversions
  • The advertiser is interested in cross–device conversions

Correct answer is:

  • The advertiser is using an in-house or third party app analytics system.

Explanation: iOS app install confirmation is a feedback mechanism that enables customers and, more commonly, third-party tracking companies, to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. This feedback solution is designed for companies using in-house or third-party app analytics solutions to track attribution across multiple ad networks.
Read more here: https://support.google.com/partners/answer/6209179