In which of the following situations can a high bounce rate be interpreted as a good metric?

In which of the following situations can a high bounce rate be interpreted as a good metric?

  • Campaign landing page brings the user to the first step of a 3-step lead generation form
  • Campaign landing page brings the user to the product detail page
  • Campaign landing page brings the user to a page where the company promotes their phone number to receive calls

Correct answer is:

  • Campaign landing page brings the user to a page where the company promotes their phone number to receive calls