Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts.

Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts.

  • only the keywords match
  • only the topics match
  • the keywords and bid match
  • the keywords and topics match

The correct Answer is:

  • the keywords and topics match

Explanation: Restricts your ads to showing for the targeting method you’ve selected, like keywords.

Read more here: https://support.google.com/adwords/answer/1209882?hl=en