Google Adwords Search Questions and Answers 2017

Which allows advertisers to automate AdWords reporting and campaign management?

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

The purpose of a developer or authentication token is to track:

The IP Exclusion tool allows advertisers to:

Exact Match Impression Share metrics:

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

You can add a ‘+’ modifier in front of broad match keywords to…

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

Google Adwords Search Questions and Answers 2017

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

Which approach to bidding is best suited to maximize profit?

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

In a Reach and Frequency report, “Frequency” is defined as the:

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

What is a benefit of using the AdWords Application Programming Interface (API)?

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

How should advertisers use their websites to help them structure their accounts?

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

Google Adwords Search Questions and Answers 2017

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Which AdWords feature is compatible with Conversion Optimizer?

Which is a recommended action for new mobile preferred ad creative?

Business listings in Google Places can be:

Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

The AdWords Application Programming Interface (API) allows developers to use applications that:

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

In a Reach and Frequency report, “Reach” is defined as the:

Which feature distinguishes location extensions from regional and customized campaign targeting?

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

What are Sitelinks?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year

Google Adwords Search Questions and Answers 2017

AdWords Editor allows users to:

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

Which are key elements to keep in mind when optimizing a landing page for AdWords?

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

Linking your Google+ Page to your AdWords account…

AdWords Campaign Experiments allow you to…

How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

Which is a benefit of using AdWords Editor?

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performan

Which can be specified at the campaign level?

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

Which scenario would record to two conversions (1-per-click)?

Which is a benefit of linking a Google Places account to an AdWords campaign?

In an AdWords account, which statistic is viewable for each ad group?

How could an advertiser determine the most profitable keywords within a campaign?

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

What can be learned from a Search Funnel?

Google Adwords Search Questions and Answers 2017

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

Include prices, promotions, and a call-to-action to differentiate ads from the ads of competitors

Benefits you’d expect from Product Listing Ads except Automatically produced video commercials

A high Quality Score can:

Google Adwords Search Questions and Answers 2017

This could be a result of receiving multiple clicks from a single IP address

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

What is the definition of actual cost-per-click (CPC)?

“Mobile app engagement” campaigns can be used to:

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

Which is a best practice for writing an effective text ad?

Which option can you use to capture potential business later in the day, even on a limited budget?

According to Google data, after seeing an ad on their smartphone, more than half of people:

High quality ratings for an ad can:

Google Adwords Search Questions and Answers 2017

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

True or false: Shopping Ads use Merchant Center product data to decide how and where to show.

The strategic use of different marketing channels affects:

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Google Adwords Search Questions and Answers 2017

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

Which allows advertisers to automate AdWords reporting and campaign management?

Which of these statements is true?

You can use the AdWords Application Programming Interface (API) to:

The AdWords Application Programming Interface (API) allows developers to use applications that:

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

The format of a Shopping Ad/Product Listing Ad is different from that of a standard text ad in that it includes:

You might analyze exact match impression share data to get an idea of:

If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

Google Adwords Search Questions and Answers 2017

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

A successful AdWords text ad:

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

Why would the data for a Search Network campaign show conversions but no view-through conversions?

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

Which statement is true?

Google Adwords Search Questions and Answers 2017

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

Which is a best practice for writing an effective text ad?

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Which statement about ad extensions isn’t true?

Customers who want to increase app downloads should use which campaign type?

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”. In this example, how would the ad’s headline be displayed?

Google Adwords Search Questions and Answers 2017

An ad may not appear correctly on mobile phones if it:

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

What can you learn from attribution reports?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting the most clicks?

Which is a best practice for creating a mobile-preferred ad?

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Google Adwords Search Questions and Answers 2017

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

Each of these are benefits you’d expect from Product Listing Ads except:

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

Google Adwords Search Questions and Answers 2017

If you want to target ads to only people who speak Spanish, you can:

Keyword Planner can do all of these things except:

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it’s improving her campaign performance?

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

You’re using target search page location bidding. You know it’s working because you see your ad:

Google Adwords Search Questions and Answers 2017

You can add a “+”modifier in front of the words in a broad match keyword to:

Dynamic search ads would be most helpful for:

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.

Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

The majority of consumers want ads customized to their:

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

AdWords Editor lets users do all of these things except:

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Which is a best practice for optimizing a landing page for AdWords?

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Daley is managing multiple Adwords accounts for a grocery store chain and using conversion tracking. What might make her daily Adwords tasks simpler?

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Google Adwords Search Questions and Answers 2017

Local Google+ pages created on Google My Business can be:

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

You can use target cost-per-acquisition (CPA) bidding to help:

The format of a Shopping Ad is different from that of a standard text ad in that it includes:

True or false: shopping Ads use Merchant Center product data to decide how and where to show ads.