Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

  • Search, Display, Video, Shopping, and App
Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed. Different campaign types — Search, Display, Video, Shopping, and App — can support your business objectives.