A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  • Group them in a single ad group
  • Create a new campaign for every bed she sells in her store

The correct answer is:

  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds