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Which potential factor does Google use to calculate a search campaign's recommended daily budget?


Which client would you advise to advertise on the Google Search Network?


A keyword with very low clickthrough rate (CTR) will usually receive:


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


To determine which ad language to target to a user, the AdWords system refers to that users:


A primary benefit of location targeting is that advertisers can:


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


Which best describes the “Optimize” ad rotation setting in AdWords?


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?


Which is a benefit of Manager Defined Spend (MDS)?


What happens as a result of a search campaign consistently meeting its daily budget?


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


Higher Quality Scores typically lead to:


Advertisers on Google search accrue cost in AdWords when:


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


Location extensions can:


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?


Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


With social extensions, how are +1s calculated for your ad and Google+ page?

25) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


When a campaign is showing as “Pending” within AdWords, it is:


Why should you avoid adding duplicate keywords across ad groups?


Ad groups should be used to:


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


The main goal of automatic cost-per-click (CPC) bidding is to:


You can use Display Planner to:


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


Which formula does Google use to rank keyword-targeted ads on Google Search?


Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


Which are required components of an ad group running on the Search Network?


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


Which AdWords settings are specified at the account level?


How do managed placements on the Display Network work?


When resetting a password in AdWords, what should a user keep in mind?


Quality Score on Google search is evaluated how often?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


Which is one characteristic of the “Accelerated” delivery method?


An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?


You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


Which formula represents how Ad Rank is determined on Google search?


A lower CPA does not necessarily indicate higher profit. Why?


Grouping similar keywords together in an ad group will:


Which is a factor that Google uses to target ads to users based on physical location?


What happens when a campaign consistently meets its average daily budget?


What should an advertiser use to organize ad groups?


Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


Which is a best practice for creating effective ad text?


If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?


What is a benefit of online advertising with Google AdWords?


On the Google Display Network, your ad is eligible to show on a webpage if your:


Higher Quality Scores typically result in:

66) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?


An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:


What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


How can you see if people are searching for your client’s services during the early morning and evening hours?


When sitelinks are set at both the campaign and ad group level, which will be displayed?


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


What is the impact of poor landing page quality on an ad group?


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


What type of bidding method is used to manage image ads on the Google Display Network?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


The Opportunities tab with AdWords can be used to:


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


Which of these metrics is especially important to clients who are running a branding campaign?


Quality Score and Ad Rank are calculated:


Which line of ad text would be disapproved based on Googles advertising policies?


The maximum cost-per-click (CPC) bid is the:


A standard AdWords text ad is made up of:


Your client wants to improve her ad position. What would you recommend?


A My Client Center (MCC) account functions primarily as:

90) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website


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