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Take our 2016 Adwords Fundamental Quiz Here

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1)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

2)

How can you see if people are searching for your client’s services during the early morning and evening hours?

3)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

4)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

5)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

6)

Why should you avoid adding duplicate keywords across ad groups?

7)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

8)

A benefit of My Client Center (MCC) is the:

9)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

10)

A standard AdWords text ad is made up of:

11)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

12)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

13) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
14)

Which AdWords settings are specified at the account level?

15)

Which of these metrics is especially important to clients who are running a branding campaign?

16)

What is the impact of poor landing page quality on an ad group?

17) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
18)

Which formula represents how Ad Rank is determined on Google search?

19)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

20)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

21)

Which is a best practice for creating effective ad text?

22)

How do managed placements on the Display Network work?


 
23)

With social extensions, how are +1s calculated for your ad and Google+ page?

24)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

25)

The Opportunities tab with AdWords can be used to:

26)

An advertiser who decides to edit the location targeting of an ad can do this at the:

27)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

28)

The main goal of automatic cost-per-click (CPC) bidding is to:

29)

What happens when a campaign consistently meets its average daily budget?

30)

Higher Quality Scores typically result in:

31)

Advertisers on Google search accrue cost in AdWords when:

32)

What is a benefit of online advertising with Google AdWords?

33)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

34)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

35)

You can use Display Planner to:

36)

Which is a benefit of search advertising with Google AdWords?

37)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

38)

Location extensions can:

39) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
40)

Ad groups should be used to:

41)

On the Google Display Network, your ad is eligible to show on a webpage if your:

42)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

43)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

44)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

45)

What’s one benefit of creating multiple ad groups?

46)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

47)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

48)

Which line of ad text would be disapproved based on Googles advertising policies?

49)

A primary benefit of location targeting is that advertisers can:

50)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

51)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

52)

By adding managed placements to a Display Network campaign – you can show your ad:

53)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

54)

Which is a factor that Google uses to target ads to users based on physical location?

55)

Which formula does Google use to rank keyword-targeted ads on Google Search?

56)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

57)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

58)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

59)

Your client wants to improve her ad position. What would you recommend?

60)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

61)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

62)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

63)

Which are required components of an ad group running on the Search Network?

64)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

65)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

66)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

67)

Which is one characteristic of the “Accelerated” delivery method?

68)

It is beneficial to create multiple ad groups in order to:

69)

What type of bidding method is used to manage image ads on the Google Display Network?

70)

Adding placements to an ad group:

71)

Which client would you advise to advertise on the Google Search Network?

72)

Quality Score on Google search is evaluated how often?

73)

Higher Quality Scores typically lead to:

74)

Which is a benefit of Manager Defined Spend (MDS)?

75)

Keyword Planner can help you build a new Search Network campaign by:

76)

What should an advertiser use to organize ad groups?

77)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

78)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

79)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

80)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

81)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

82)

Which is a benefit of AdWords for search marketing?

83)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

84)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

85)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

86)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

87)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

88)

The maximum cost-per-click (CPC) bid is the:

89)

Which best describes the “Optimize” ad rotation setting in AdWords?

90)

When sitelinks are set at both the campaign and ad group level, which will be displayed?


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