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1)

What’s one benefit of creating multiple ad groups?

2)

On the Google Display Network, your ad is eligible to show on a webpage if your:

3)

How do managed placements on the Display Network work?


 
4)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
5)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

6)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

7) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
8)

What is a benefit of online advertising with Google AdWords?

9)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

10)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

11)

Which is a benefit of AdWords for search marketing?

12)

Higher Quality Scores typically lead to:

13)

A My Client Center (MCC) account functions primarily as:

14)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

15)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

16)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

17)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

18)

Which of these metrics is especially important to clients who are running a branding campaign?

19)

Why should you avoid adding duplicate keywords across ad groups?

20)

A primary benefit of location targeting is that advertisers can:

21)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

22)

How can you see if people are searching for your client’s services during the early morning and evening hours?

23)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

24) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
25)

Which AdWords settings are specified at the account level?

26)

Which formula does Google use to rank keyword-targeted ads on Google Search?

27)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

28)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

29)

What type of bidding method is used to manage image ads on the Google Display Network?

30)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

31)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

32)

Higher Quality Scores typically result in:

33)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

34)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

35)

Which is a factor that Google uses to target ads to users based on physical location?

36)

Which best describes the “Optimize” ad rotation setting in AdWords?

37)

You can use Display Planner to:

38)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

39)

A benefit of My Client Center (MCC) is the:

40)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

41)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

42)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

43)

The maximum cost-per-click (CPC) bid is the:

44)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

45)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

46)

An advertiser who decides to edit the location targeting of an ad can do this at the:

47)

Which is a best practice for creating effective ad text?

48)

To determine which ad language to target to a user, the AdWords system refers to that users:

49)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

50)

By adding managed placements to a Display Network campaign – you can show your ad:

51)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

52)

Quality Score and Ad Rank are calculated:

53)

Which client would you advise to advertise on the Google Search Network?

54)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

55)

When a campaign is showing as “Pending” within AdWords, it is:

56) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
57)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

58)

Which is a benefit of search advertising with Google AdWords?

59)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

60)

Grouping similar keywords together in an ad group will:

61)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

62) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
63)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

64)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

65)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

66)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

67)

What should an advertiser use to organize ad groups?

68)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

69)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

70)

Which is one characteristic of the “Accelerated” delivery method?

71)

Adding placements to an ad group:

72)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

73)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

74)

Your client wants to improve her ad position. What would you recommend?

75)

Keyword Planner can help you build a new Search Network campaign by:

76)

What is the impact of poor landing page quality on an ad group?

77)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

78)

The main goal of automatic cost-per-click (CPC) bidding is to:

79)

Which can be controlled at the ad-group level of an AdWords account?

80)

It is beneficial to create multiple ad groups in order to:

81)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

82)

If an advertiser improves the Quality Score of a keyword, this keyword may:

83)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

84) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
85)

Ad groups should be used to:

86)

Location extensions can:

87)

Which line of ad text would be disapproved based on Googles advertising policies?

88)

A standard AdWords text ad is made up of:

89)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

90)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


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