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Take our 2016 Adwords Fundamental Quiz Here

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1)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

2) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
3)

Which is a best practice for creating effective ad text?

4)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

5)

What’s one benefit of creating multiple ad groups?

6)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

7) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
8)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

9)

When resetting a password in AdWords, what should a user keep in mind?

10)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

11)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

12)

A standard AdWords text ad is made up of:

13)

An advertiser who decides to edit the location targeting of an ad can do this at the:

14)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

15)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

16)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

17)

Grouping similar keywords together in an ad group will:

18)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

19)

A lower CPA does not necessarily indicate higher profit. Why?

20)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

21) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
22)

To determine which ad language to target to a user, the AdWords system refers to that users:

23)

Which are required components of an ad group running on the Search Network?

24)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

25)

Which is one characteristic of the “Accelerated” delivery method?

26)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

27)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

28)

It is beneficial to create multiple ad groups in order to:

29)

On the Google Display Network, your ad is eligible to show on a webpage if your:

30)

What happens as a result of a search campaign consistently meeting its daily budget?

31)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

32)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

33)

What best describes Enhanced Cost-Per-Click (ECPC)?

34)

The maximum cost-per-click (CPC) bid is the:

35)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

36)

Keyword Planner can help you build a new Search Network campaign by:

37)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

38)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

39)

Which line of ad text would be disapproved based on Googles advertising policies?

40)

How can you see if people are searching for your client’s services during the early morning and evening hours?

41)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

42)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

43)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

44)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

45)

What happens when a campaign consistently meets its average daily budget?

46)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

47)

Which is a benefit of Manager Defined Spend (MDS)?

48)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

49)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

50)

With social extensions, how are +1s calculated for your ad and Google+ page?

51)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

52)

Which is a benefit of AdWords for search marketing?

53)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

54)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

55) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
56)

Which best describes the “Optimize” ad rotation setting in AdWords?

57)

Ad groups should be used to:

58)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

59)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

60)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

61)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

62)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

63)

Which is a factor that Google uses to target ads to users based on physical location?

64)

Quality Score and Ad Rank are calculated:

65)

Location extensions can:

66)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
67)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

68)

You can use Display Planner to:

69)

What is the impact of poor landing page quality on an ad group?

70)

Which of these metrics is especially important to clients who are running a branding campaign?

71)

A My Client Center (MCC) account functions primarily as:

72)

By adding managed placements to a Display Network campaign – you can show your ad:

73) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
74)

Which AdWords settings are specified at the account level?

75)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

76)

The main goal of automatic cost-per-click (CPC) bidding is to:

77)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

78)

The Opportunities tab with AdWords can be used to:

79)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

80)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

81)

What should an advertiser use to organize ad groups?

82)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

83)

How do managed placements on the Display Network work?


 
84)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

85)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

86)

Which client would you advise to advertise on the Google Search Network?

87)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

88)

When a campaign is showing as “Pending” within AdWords, it is:

89)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

90)

Which can be controlled at the ad-group level of an AdWords account?


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