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Take our 2016 Adwords Fundamental Quiz Here

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1)

How can you see if people are searching for your client’s services during the early morning and evening hours?

2)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

3)

Which line of ad text would be disapproved based on Googles advertising policies?

4)

Which is a best practice for creating effective ad text?

5)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

6)

The maximum cost-per-click (CPC) bid is the:

7)

A primary benefit of location targeting is that advertisers can:

8)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

9)

It is beneficial to create multiple ad groups in order to:

10)

Your client wants to improve her ad position. What would you recommend?

11)

Higher Quality Scores typically result in:

12)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

13)

Which are required components of an ad group running on the Search Network?

14)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

15)

When resetting a password in AdWords, what should a user keep in mind?

16)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

17)

A benefit of My Client Center (MCC) is the:

18)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

19) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
20)

Which is a factor that Google uses to target ads to users based on physical location?

21)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

22) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
23)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

24)

Which is a benefit of Manager Defined Spend (MDS)?

25)

When a campaign is showing as “Pending” within AdWords, it is:

26)

Which formula does Google use to rank keyword-targeted ads on Google Search?

27)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

28)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

29)

With social extensions, how are +1s calculated for your ad and Google+ page?

30)

What’s one benefit of creating multiple ad groups?

31)

Which is a benefit of AdWords for search marketing?

32)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

33)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

34)

Ad groups should be used to:

35)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

36)

Higher Quality Scores typically lead to:

37)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

38)

What happens as a result of a search campaign consistently meeting its daily budget?

39)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

40)

Which can be controlled at the ad-group level of an AdWords account?

41)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

42)

The Opportunities tab with AdWords can be used to:

43)

The main goal of automatic cost-per-click (CPC) bidding is to:

44)

A lower CPA does not necessarily indicate higher profit. Why?

45)

What is a benefit of online advertising with Google AdWords?

46)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

47)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
48)

To determine which ad language to target to a user, the AdWords system refers to that users:

49)

Adding placements to an ad group:

50)

Which client would you advise to advertise on the Google Search Network?

51)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

52)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

53)

Location extensions can:

54)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

55)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

56)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

57)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

58)

You can use Display Planner to:

59)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

60)

Which is a benefit of search advertising with Google AdWords?

61)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

62)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

63)

What type of bidding method is used to manage image ads on the Google Display Network?

64)

If an advertiser improves the Quality Score of a keyword, this keyword may:

65)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

66)

What is the impact of poor landing page quality on an ad group?

67)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

68)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

69)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

70)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

71)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

72)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

73)

What should an advertiser use to organize ad groups?

74)

Why should you avoid adding duplicate keywords across ad groups?

75)

A standard AdWords text ad is made up of:

76)

On the Google Display Network, your ad is eligible to show on a webpage if your:

77)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

78)

Which is one characteristic of the “Accelerated” delivery method?

79)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

80) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
81)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

82)

Grouping similar keywords together in an ad group will:

83)

Quality Score on Google search is evaluated how often?

84) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
85)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

86)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

87)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

88)

Advertisers on Google search accrue cost in AdWords when:

89)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

90) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

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