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1) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
2)

Higher Quality Scores typically lead to:

3)

What is the impact of poor landing page quality on an ad group?

4)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

5)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

6)

If an advertiser improves the Quality Score of a keyword, this keyword may:

7)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

8)

What type of bidding method is used to manage image ads on the Google Display Network?

9)

You can use Display Planner to:

10)

The maximum cost-per-click (CPC) bid is the:

11)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

12)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

13)

By adding managed placements to a Display Network campaign – you can show your ad:

14)

On the Google Display Network, your ad is eligible to show on a webpage if your:

15)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

16)

Which formula represents how Ad Rank is determined on Google search?

17)

A benefit of My Client Center (MCC) is the:

18)

Advertisers on Google search accrue cost in AdWords when:

19)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

20)

What should an advertiser use to organize ad groups?

21)

What’s one benefit of creating multiple ad groups?

22)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

23)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

24)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

25)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

26)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

27) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
28)

With social extensions, how are +1s calculated for your ad and Google+ page?

29)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

30)

Which is a factor that Google uses to target ads to users based on physical location?

31)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

32)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

33)

Which best describes the “Optimize” ad rotation setting in AdWords?

34)

Adding placements to an ad group:

35)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

36)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

37)

What happens when a campaign consistently meets its average daily budget?

38)

A standard AdWords text ad is made up of:

39)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

40)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

41)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

42)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

43)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

44)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

45)

Ad groups should be used to:

46)

Which line of ad text would be disapproved based on Googles advertising policies?

47) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
48)

Which is a best practice for creating effective ad text?

49)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

50)

Which is a benefit of search advertising with Google AdWords?

51)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

52)

Quality Score and Ad Rank are calculated:

53)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

54)

Which can be controlled at the ad-group level of an AdWords account?

55)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

56)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

57)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

58)

Higher Quality Scores typically result in:

59)

Your client wants to improve her ad position. What would you recommend?

60)

A primary benefit of location targeting is that advertisers can:

61)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

62)

A My Client Center (MCC) account functions primarily as:

63)

Which AdWords settings are specified at the account level?

64)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

65)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

66)

Which is one characteristic of the “Accelerated” delivery method?

67)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

68)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

69)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

70)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

71)

An advertiser who decides to edit the location targeting of an ad can do this at the:

72)

Which is a benefit of Manager Defined Spend (MDS)?

73)

How do managed placements on the Display Network work?


 
74) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
75)

Which is a benefit of AdWords for search marketing?

76)

A lower CPA does not necessarily indicate higher profit. Why?

77)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

78)

Location extensions can:

79)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

80)

It is beneficial to create multiple ad groups in order to:

81)

What is a benefit of online advertising with Google AdWords?

82)

Quality Score on Google search is evaluated how often?

83)

Which are required components of an ad group running on the Search Network?

84)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

85)

Grouping similar keywords together in an ad group will:

86)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

87)

How can you see if people are searching for your client’s services during the early morning and evening hours?

88)

What happens as a result of a search campaign consistently meeting its daily budget?

89)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

90)

When a campaign is showing as “Pending” within AdWords, it is:


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