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1)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

2)

The maximum cost-per-click (CPC) bid is the:

3) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
4)

Which is one characteristic of the “Accelerated” delivery method?

5) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
6)

What’s one benefit of creating multiple ad groups?

7)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

8)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

9)

What should an advertiser use to organize ad groups?

10)

You can use Display Planner to:

11)

Grouping similar keywords together in an ad group will:

12)

Your client wants to improve her ad position. What would you recommend?

13)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

14)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

15)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

16)

Which client would you advise to advertise on the Google Search Network?

17)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

18)

Quality Score on Google search is evaluated how often?

19)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

20)

What type of bidding method is used to manage image ads on the Google Display Network?

21)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

22)

On the Google Display Network, your ad is eligible to show on a webpage if your:

23)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

24)

If an advertiser improves the Quality Score of a keyword, this keyword may:

25)

When resetting a password in AdWords, what should a user keep in mind?

26)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

27)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

28)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

29)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

30)

Location extensions can:

31)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

32)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

33)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

34)

With social extensions, how are +1s calculated for your ad and Google+ page?

35)

What best describes Enhanced Cost-Per-Click (ECPC)?

36)

Why should you avoid adding duplicate keywords across ad groups?

37)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

38)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

39)

It is beneficial to create multiple ad groups in order to:

40)

To determine which ad language to target to a user, the AdWords system refers to that users:

41)

Which line of ad text would be disapproved based on Googles advertising policies?

42)

A benefit of My Client Center (MCC) is the:

43)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

44)

Which AdWords settings are specified at the account level?

45)

Which is a benefit of search advertising with Google AdWords?

46)

An advertiser who decides to edit the location targeting of an ad can do this at the:

47)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

48)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

49)

Which best describes the “Optimize” ad rotation setting in AdWords?

50)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

51)

A lower CPA does not necessarily indicate higher profit. Why?

52)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

53)

Keyword Planner can help you build a new Search Network campaign by:

54)

Ad groups should be used to:

55)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

56)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

57)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

58)

What is the impact of poor landing page quality on an ad group?

59)

What is a benefit of online advertising with Google AdWords?

60)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

61)

The main goal of automatic cost-per-click (CPC) bidding is to:

62)

Which is a best practice for creating effective ad text?

63)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

64)

Which is a benefit of AdWords for search marketing?

65) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
66)

By adding managed placements to a Display Network campaign – you can show your ad:

67)

Higher Quality Scores typically result in:

68)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

69)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

70)

Adding placements to an ad group:

71)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

72)

Quality Score and Ad Rank are calculated:

73)

A primary benefit of location targeting is that advertisers can:

74)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

75)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

76)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

77) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
78)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

79)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

80)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

81)

How can you see if people are searching for your client’s services during the early morning and evening hours?

82)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

83)

Which can be controlled at the ad-group level of an AdWords account?

84)

Which are required components of an ad group running on the Search Network?

85)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

86)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

87)

Higher Quality Scores typically lead to:

88)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

89)

Which is a benefit of Manager Defined Spend (MDS)?

90)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


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