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1) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
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Which potential factor does Google use to calculate a search campaign's recommended daily budget?

27) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
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Which line of ad text would be disapproved based on Googles advertising policies?

47) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
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How do managed placements on the Display Network work?

74) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
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