Full Width Page

 

Take our 2016 Adwords Fundamental Quiz Here

This quiz is built the same way, so that you'll be prepared.
Good Luck! You're on your way to being Google Adwords Certified.

Click Next to begin.

1)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

2)

Which are required components of an ad group running on the Search Network?

3)

What happens as a result of a search campaign consistently meeting its daily budget?

4)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

5)

Quality Score and Ad Rank are calculated:

6)

A primary benefit of location targeting is that advertisers can:

7)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

8)

On the Google Display Network, your ad is eligible to show on a webpage if your:

9)

A My Client Center (MCC) account functions primarily as:

10)

Which best describes the “Optimize” ad rotation setting in AdWords?

11) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
12)

It is beneficial to create multiple ad groups in order to:

13)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

14)

Which is one characteristic of the “Accelerated” delivery method?

15)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

16)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

17)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

18)

Which is a best practice for creating effective ad text?

19)

What’s one benefit of creating multiple ad groups?

20)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

21)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

22)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

23)

Your client wants to improve her ad position. What would you recommend?

24)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

25)

Which client would you advise to advertise on the Google Search Network?

26)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

27)

Which can be controlled at the ad-group level of an AdWords account?

28)

With social extensions, how are +1s calculated for your ad and Google+ page?

29)

A benefit of My Client Center (MCC) is the:

30)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

31)

The Opportunities tab with AdWords can be used to:

32)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

33)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

34)

Which is a factor that Google uses to target ads to users based on physical location?

35)

Which of these metrics is especially important to clients who are running a branding campaign?

36)

Which formula represents how Ad Rank is determined on Google search?

37)

When resetting a password in AdWords, what should a user keep in mind?

38)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
39)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

40)

How do managed placements on the Display Network work?


 
41)

Advertisers on Google search accrue cost in AdWords when:

42)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

43)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

44)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

45)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

46)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

47)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

48)

Ad groups should be used to:

49)

To determine which ad language to target to a user, the AdWords system refers to that users:

50)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

51)

Which is a benefit of Manager Defined Spend (MDS)?

52)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

53)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

54)

What type of bidding method is used to manage image ads on the Google Display Network?

55)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

56)

If an advertiser improves the Quality Score of a keyword, this keyword may:

57)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

58) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
59)

Keyword Planner can help you build a new Search Network campaign by:

60)

How can you see if people are searching for your client’s services during the early morning and evening hours?

61)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

62)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

63)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

64)

What best describes Enhanced Cost-Per-Click (ECPC)?

65)

Quality Score on Google search is evaluated how often?

66) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
67) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
68)

You can use Display Planner to:

69)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

70)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

71)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

72)

Which AdWords settings are specified at the account level?

73)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

74)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

75)

What is the impact of poor landing page quality on an ad group?

76)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

77)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

78)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

79)

A lower CPA does not necessarily indicate higher profit. Why?

80)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

81)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

82)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

83)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

84)

A standard AdWords text ad is made up of:

85)

By adding managed placements to a Display Network campaign – you can show your ad:

86)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

87)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

88)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

89)

The main goal of automatic cost-per-click (CPC) bidding is to:

90)

Which is a benefit of AdWords for search marketing?


Email

Leave a Reply

Your email address will not be published.