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Take our 2016 Adwords Fundamental Quiz Here

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1)

The maximum cost-per-click (CPC) bid is the:

2)

What’s one benefit of creating multiple ad groups?

3)

To determine which ad language to target to a user, the AdWords system refers to that users:

4)

What should an advertiser use to organize ad groups?

5)

The main goal of automatic cost-per-click (CPC) bidding is to:

6)

How do managed placements on the Display Network work?


 
7)

Which formula does Google use to rank keyword-targeted ads on Google Search?

8)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

9)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

10)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

11)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

12)

A lower CPA does not necessarily indicate higher profit. Why?

13)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

14)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

15) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
16)

Location extensions can:

17)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

18)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

19)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

20)

Quality Score and Ad Rank are calculated:

21)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

22) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
23)

The Opportunities tab with AdWords can be used to:

24)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

25)

A primary benefit of location targeting is that advertisers can:

26)

What best describes Enhanced Cost-Per-Click (ECPC)?

27)

What happens as a result of a search campaign consistently meeting its daily budget?

28)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

29)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

30)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
31)

What is the impact of poor landing page quality on an ad group?

32)

Ad groups should be used to:

33)

On the Google Display Network, your ad is eligible to show on a webpage if your:

34)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

35)

What is a benefit of online advertising with Google AdWords?

36)

Which AdWords settings are specified at the account level?

37)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

38)

Higher Quality Scores typically result in:

39)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

40)

Quality Score on Google search is evaluated how often?

41)

An advertiser who decides to edit the location targeting of an ad can do this at the:

42)

Higher Quality Scores typically lead to:

43)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

44)

Grouping similar keywords together in an ad group will:

45)

Which is a best practice for creating effective ad text?

46)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

47)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

48)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

49)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

50)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

51)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

52)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

53)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

54)

Why should you avoid adding duplicate keywords across ad groups?

55) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
56)

A standard AdWords text ad is made up of:

57)

Which is one characteristic of the “Accelerated” delivery method?

58)

Adding placements to an ad group:

59)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

60)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

61)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

62)

Which is a benefit of AdWords for search marketing?

63)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

64)

Which is a benefit of Manager Defined Spend (MDS)?

65)

By adding managed placements to a Display Network campaign – you can show your ad:

66)

What type of bidding method is used to manage image ads on the Google Display Network?

67)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

68)

Which are required components of an ad group running on the Search Network?

69)

Which can be controlled at the ad-group level of an AdWords account?

70)

It is beneficial to create multiple ad groups in order to:

71)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

72)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

73)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

74)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

75)

What happens when a campaign consistently meets its average daily budget?

76)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

77)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

78)

You can use Display Planner to:

79)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

80)

Which is a factor that Google uses to target ads to users based on physical location?

81)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

82)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

83)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

84)

Which line of ad text would be disapproved based on Googles advertising policies?

85)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

86)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

87)

A My Client Center (MCC) account functions primarily as:

88)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

89)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

90)

Which client would you advise to advertise on the Google Search Network?


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