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All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


What type of bidding method is used to manage image ads on the Google Display Network?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


A standard AdWords text ad is made up of:


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


Your client wants to improve her ad position. What would you recommend?


Ad groups should be used to:


If an advertiser improves the Quality Score of a keyword, this keyword may:


What best describes Enhanced Cost-Per-Click (ECPC)?


Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


Which can be controlled at the ad-group level of an AdWords account?


When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


Which formula represents how Ad Rank is determined on Google search?


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?


Advertisers on Google search accrue cost in AdWords when:


Which best describes the “Optimize” ad rotation setting in AdWords?


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


Higher Quality Scores typically lead to:


What happens as a result of a search campaign consistently meeting its daily budget?


Quality Score on Google search is evaluated how often?


An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?


An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:


Keyword Planner can help you build a new Search Network campaign by:


When sitelinks are set at both the campaign and ad group level, which will be displayed?


The Opportunities tab with AdWords can be used to:


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


Which is a best practice for creating effective ad text?


If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?


Which line of ad text would be disapproved based on Googles advertising policies?


Which AdWords settings are specified at the account level?


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


When resetting a password in AdWords, what should a user keep in mind?


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

44) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

46) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

It is beneficial to create multiple ad groups in order to:


A My Client Center (MCC) account functions primarily as:


Which of these metrics is especially important to clients who are running a branding campaign?


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


Higher Quality Scores typically result in:


Which are required components of an ad group running on the Search Network?


What should an advertiser use to organize ad groups?


Which is one characteristic of the “Accelerated” delivery method?


Which is a benefit of AdWords for search marketing?


By adding managed placements to a Display Network campaign – you can show your ad:


An advertiser who decides to edit the location targeting of an ad can do this at the:


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


Which is a benefit of Manager Defined Spend (MDS)?


A lower CPA does not necessarily indicate higher profit. Why?


An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


What is a benefit of online advertising with Google AdWords?


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


To determine which ad language to target to a user, the AdWords system refers to that users:


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


What’s one benefit of creating multiple ad groups?


A keyword with very low clickthrough rate (CTR) will usually receive:


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

74) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

77) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


Adding placements to an ad group:


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?


A primary benefit of location targeting is that advertisers can:


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


Which is a factor that Google uses to target ads to users based on physical location?


Which is a benefit of search advertising with Google AdWords?


An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


Which client would you advise to advertise on the Google Search Network?


You can use Display Planner to:


On the Google Display Network, your ad is eligible to show on a webpage if your:

90) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear


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