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1) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
2)

If an advertiser improves the Quality Score of a keyword, this keyword may:

3)

Location extensions can:

4)

How can you see if people are searching for your client’s services during the early morning and evening hours?

5)

Grouping similar keywords together in an ad group will:

6)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

7)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

8)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

9)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

10)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

11) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
12)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

13)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

14)

Which formula represents how Ad Rank is determined on Google search?

15)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

16)

By adding managed placements to a Display Network campaign – you can show your ad:

17)

What happens as a result of a search campaign consistently meeting its daily budget?

18)

What’s one benefit of creating multiple ad groups?

19)

Higher Quality Scores typically lead to:

20)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
21)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

22)

With social extensions, how are +1s calculated for your ad and Google+ page?

23)

Which are required components of an ad group running on the Search Network?

24)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

25)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

26)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

27)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

28)

When a campaign is showing as “Pending” within AdWords, it is:

29)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

30)

Adding placements to an ad group:

31)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

32)

What is the impact of poor landing page quality on an ad group?

33)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

34)

It is beneficial to create multiple ad groups in order to:

35)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

36)

What should an advertiser use to organize ad groups?

37)

Advertisers on Google search accrue cost in AdWords when:

38)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

39)

Why should you avoid adding duplicate keywords across ad groups?

40)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

41)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

42)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

43)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

44)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

45)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

46)

The maximum cost-per-click (CPC) bid is the:

47)

What happens when a campaign consistently meets its average daily budget?

48) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
49)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

50)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

51)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

52)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

53)

Higher Quality Scores typically result in:

54)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

55)

The main goal of automatic cost-per-click (CPC) bidding is to:

56)

Which can be controlled at the ad-group level of an AdWords account?

57)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

58)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

59)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

60) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
61)

Which is a benefit of Manager Defined Spend (MDS)?

62)

Which is a benefit of AdWords for search marketing?

63)

A primary benefit of location targeting is that advertisers can:

64)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

65)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

66)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

67)

A My Client Center (MCC) account functions primarily as:

68)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

69)

The Opportunities tab with AdWords can be used to:

70)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

71)

A standard AdWords text ad is made up of:

72)

Which AdWords settings are specified at the account level?

73) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
74)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

75)

Which is a factor that Google uses to target ads to users based on physical location?

76)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

77)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

78)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

79)

A benefit of My Client Center (MCC) is the:

80)

Which is one characteristic of the “Accelerated” delivery method?

81)

What is a benefit of online advertising with Google AdWords?

82)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

83)

How do managed placements on the Display Network work?


 
84)

Ad groups should be used to:

85)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

86)

Which of these metrics is especially important to clients who are running a branding campaign?

87)

Which client would you advise to advertise on the Google Search Network?

88)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

89)

Which is a benefit of search advertising with Google AdWords?

90)

You can use Display Planner to:


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