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1)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

2)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

3)

The Opportunities tab with AdWords can be used to:

4)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

5)

Keyword Planner can help you build a new Search Network campaign by:

6)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

7)

Which is a best practice for creating effective ad text?

8)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

9)

Which AdWords settings are specified at the account level?

10)

You can use Display Planner to:

11)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

12)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

13)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

14)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

15)

Which formula does Google use to rank keyword-targeted ads on Google Search?

16)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

17)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

18)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

19)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

20)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

21)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

22)

Higher Quality Scores typically result in:

23)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

24)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

25)

Ad groups should be used to:

26)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

27)

Why should you avoid adding duplicate keywords across ad groups?

28)

How can you see if people are searching for your client’s services during the early morning and evening hours?

29)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

30)

What type of bidding method is used to manage image ads on the Google Display Network?

31)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

32)

By adding managed placements to a Display Network campaign – you can show your ad:

33)

If an advertiser improves the Quality Score of a keyword, this keyword may:

34)

Which is a benefit of Manager Defined Spend (MDS)?

35)

What is a benefit of online advertising with Google AdWords?

36)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

37)

Adding placements to an ad group:

38)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

39)

The main goal of automatic cost-per-click (CPC) bidding is to:

40)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

41)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

42)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

43)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

44)

It is beneficial to create multiple ad groups in order to:

45) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
46)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

47)

A benefit of My Client Center (MCC) is the:

48)

Your client wants to improve her ad position. What would you recommend?

49)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

50)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

51)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

52)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

53) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
54)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

55)

Which is one characteristic of the “Accelerated” delivery method?

56)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

57)

Which of these metrics is especially important to clients who are running a branding campaign?

58)

With social extensions, how are +1s calculated for your ad and Google+ page?

59)

A primary benefit of location targeting is that advertisers can:

60)

How do managed placements on the Display Network work?


 
61)

When resetting a password in AdWords, what should a user keep in mind?

62)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

63)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

64)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

65)

Which best describes the “Optimize” ad rotation setting in AdWords?

66)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

67)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

68)

Which client would you advise to advertise on the Google Search Network?

69)

Which formula represents how Ad Rank is determined on Google search?

70)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

71)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
72)

Which can be controlled at the ad-group level of an AdWords account?

73) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
74)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

75)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

76)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

77)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

78)

Grouping similar keywords together in an ad group will:

79)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

80)

An advertiser who decides to edit the location targeting of an ad can do this at the:

81)

Advertisers on Google search accrue cost in AdWords when:

82)

What happens when a campaign consistently meets its average daily budget?

83)

Which is a benefit of AdWords for search marketing?

84)

Quality Score on Google search is evaluated how often?

85)

When a campaign is showing as “Pending” within AdWords, it is:

86)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

87)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

88)

Location extensions can:

89)

What best describes Enhanced Cost-Per-Click (ECPC)?

90)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:


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