You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

  • Set a theme for each campaign and choose related keywords
  • Keep each keyword to a single word, rather than a phrase
  • Set a theme for each ad group and choose related keywords
  • Include more than 50 keywords in 1 ad group

The correct answer is:

  • Set a theme for each ad group and choose related keywords